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Tuesday, April 21, 2015

Related scheme: Promotion of Indian Spice Brands Abroad 


The scheme aims to promote Indian spice brands in new, sophisticated and affluent segments in foreign markets, targeted beyond the ethnic Indian population in these countries and in the Middle East. There are two activities assisted under the scheme viz., product and packaging development and bar coding; and brand promotion

 Nature of assistance

Interest free loan up to 100% for slotting/listing fee and promotional measures and 50% of cost of product development, subject to a maximum of Rs.2.50 crore per brand and Rs.5 crore where brand buyout is involved in (a) Product and packaging development and bar coding and (b) Brand promotion

Who can apply

 All registered exporters of spices who have registered their brands with the Board, SHC/logo holders and holders of organic certification

How to apply

The exporter who desires to avail of assistance has to submit an application in the prescribed format along with copies of detailed proposal covering market promotion to be undertaken with cost break-up in each segment separately

Source: Ministry of Micro, Small & Medium Enterprises (MSME)

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