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Tuesday, March 31, 2015

Heavy consumer durables such as air conditioners, refrigerators, stoves, etc.,  which used to be painted only in white enamel finish. Despite their availability in varied colors now, they are still called white goods.

With the continuous inflow of disposable income and the advancement of technology, the need for the varied consumer durable goods are increasing. This in turn is leading to a strong competition among the different consumer durable brands available in the nation as well as the price gap between the same consumer goods of different companies are narrowing down. Day by day these goods are becoming cheaper.

The size of domestic consumer electronics and durables, or white goods, market may touch Rs 52,000 crore by 2015 on account of rising demand for these goods, particularly among youngsters. The white goods market has been expanding appreciably over the years with the product range covering air conditioners, refrigerators, microwave ovens, dishwashers, cooking ranges, deep freezers, vacuum cleaners and the like.

The total consumer durable sector in India is estimated to achieve production levels of Rs 230 bn by the end of 2007-08, as against Rs 205 bn in the preceding year, showing a growth of 12.5% in view of broad based demand.

Source: NPCS Team

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