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Indian Perfume and Fragrance Industry

Thursday, March 26, 2015

Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents used to give the human body, animals, food, objects, and living spaces "a pleasant scent."

The Indian Fragrance Industry, which is growing at a compounded annual growth rate (CAGR) of 40 per cent, is likely to reach a figure of Rs 10000 crore by the year 2015. Nearly 60 per cent of the whole fragrance market is dominated by the men's category which is highly fragmented and keeps evolving with change in attitudes and lifestyle.

It is estimated that the total global market size of F & F and allied industry is of the order of USD 20 billions (Rs. 100,000 Crores). Indian share is about 10 % of the globe, which is USD 2000 Millions (Rs. 10000 Crores). Indian population is however is 17.8% of the globe which indicates potential growth.  This can be represented in the next slides.

Besides, high-end perfumes in the male category are doing a brisk business, thanks to the growing urge among urbane Indian males to stay well-groomed, it said.

Besides, perfumes are a significant gift option and as per an estimate, over half of perfume sales account for gift buying. Thus, companies in the sector are focussing on packaging, and re-inventing themselves, to lure consumers and push sales.

Top Perfume Brands in India





Calvin Klein



Estee Lauder

Hugo Boss

Demand : Past & Future

Year                 Rs bn

2000-01           1.95

2001-02           2.20

2002-03           2.55

2003-04           3.00

2004-05           3.50

2005-06           4.15

2006-07           5.00

2007-08           5.92

2008-09           6.95

2009-10           8.10

2010-11           9.40

2011-12           10.80

2012-13           12.42

2013-14           14.31

2014-15           16.43

2019-20           33.08

Market Growth Rates

1990-91-1996-97        35.0%

1996-97-2001-02        20.2%

2001-02-2006-07        17.8%

2006-07-2011-12        16.7%

2011-12-2019-20        15.0%

Sensitivity Coefficient4.1%

Source: NPCS Team

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