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Breakfast Foods : strong wave of growth is anticipated

Saturday, January 31, 2015

 

A typical, average middle class Indian family did not have a standard breakfast on a regular basis like its Western counterpart. Those who did have breakfast consumed milk, snacks, bread, butter, jam or local food preparations like dalia idlies, parathas and the like as convenient.

As a result of the organised efforts of domestic and global players, the breakfast items have come now to include cereals, energy bars, fresh dairy products and fruit juices. Because of these forays, the breakfast cereal category almost doubled between 2003 and 2006. Estimated at a modest Rs 2.5 bn, the market includes cornflakes, muesli, pancakes, oatmeal and porridge. It is growing fast not only because of macro factors, such as acceptance of packaged food and rising household incomes but also because companies have become innovative. The market is estimated to be growing annually up to 30%, and with modern retail providing new recipes of the contemporary products, Indian and Western, a strong wave of growth is anticipated.

Source: NPCS Team


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