Vitamin C (also known as ascorbic acid) is abundant in vegetables and fruits. A water-soluble vitamin and powerful antioxidant, it helps the body form and maintain connective tissue, including bones, blood vessels, and skin.

Vitamin C is one of the safest and most effective nutrients. It may not be the cure for the common cold (though it's thought to help prevent more serious complications). But the benefits of vitamin C may include protection against immune system deficiencies, cardiovascular disease, prenatal health problems, eye disease, and even skin wrinkling.

These include:

·         Helping to protect cells and keeps them healthy

·         Maintaining healthy skin, blood vessels, bones and cartilage

·         Helping with wound healing

·         Lack of vitamin C can lead to scurvy. Mild deficiencies may occur in infants given unsupplemented cows' milk and in people with poor or very restricted diets.

Vitamin c is chemically the simplest of the vitamins and for this reason was among the first to be isolated, characterized, and purified and to have its structure determined. More vitamin C is produced industrially than any other vitamin, or indeed all the other vitamins put together.

It is one of the few pure chemical compounds which is taken routinely by human beings in gram quantities (a possible challenger is sugar). It appears to have no harmful effects even in these large amounts and it is a medicine which it is a pleasure to take, especially in the form of fruit or vegetables.

Few Indian major players are as under

·               Manav Drugs

·               Triveni Interchem Pvt. Ltd.

·               Estrellas Life Sciences Pvt. Ltd.

·               Akhil Healthcare Private Limited

Market Outlook

Vitamin C Market size is mainly driven by strong application scope in cosmetics, pharmaceutical, animal feed, and processed food industries. It is mainly found in fruits, vegetables and used as a dietary supplement.  It is used to protect against cardiovascular disease, eye problems, immune system deficiencies, skin wrinkling, and prenatal health issues.

Ascorbic acid is water soluble in nature and cannot be stored in body. It is available in tonic, tablet and injection form. It repairs and maintain bones, teeth and form scar tissues, therefore making it an essential dietary supplement.

Vitamin C Market is driven due to rising health awareness and need for healthy lifestyle.  Increase in health awareness among consumers through social networking websites and campaigns has resulted in higher demand for vitamin supplements including Vitamin C.

Ascorbic acid production is hugely dependent on the availability of raw material.

The global Ascorbic Acid market is expected to witness moderate growth over the forecast period on account of increasing demand from pharmaceutical industry. The majority of ascorbic acid manufactured is used as an antioxidant. The major end-user industries of ascorbic acid are pharmaceuticals, food & beverages, personal care, and others. The pharmaceutical industry is the largest consumer of ascorbic acid. Vitamin C helps to recycle vitamin E. About one-third of a total production of ascorbic acid is used for vitamin preparations in the pharmaceutical industry. The rest is mainly applied as an additive to food and feed to enhance product quality and stability. Ascorbic acid added to foodstuffs during processing or before packing protects color, aroma, and nutrient content. The usage of ascorbic acid in food & beverages industry is expected to grow at a healthy CAGR during the forecast period.

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