Tomato is one of the most important "protective foods" because of its special nutritive value. Tomato concentrate that contains no less than 7% but less than 24% of natural total soluble solids is known as tomato puree. Tomato puree is also widely used in the industrial manufacturing of other food products either recipe components for household or catering use, such as sauces; or finished products such as ready meals, pizzas, soups and so on.

Fruit Concentrate is the product of fruit juice or fruit pulp in the dry form or dry powder form mixed with sugar natural fruit flavour or synthetic fruit flavour and with natural food colour or synthetic permitted food colour. It is one of the best palatable fruit base product especially non-carbonated readymade cold drinks.

The fruit concentrates and puree market has been segmented on the basis of geography, type, technology and application. The major markets for fruit concentrates and puree market are European Union, the Middle East and the U.S. Fruit juices, concentrates and purees are traded internationally and used by a variety of industries; mainly the beverages industry. As a whole it is a good project for new entrepreneurs to invest.

Few Indian Major Players are as under:

·                           Capricorn Food Products India Ltd.

·                           Dabur Foods Ltd.

·                           Foods & Inns Ltd.

·                           Fortune Foods Ltd.

·                           Frigerio Conserva Allana Pvt. Ltd.

·                           Keventer Agro Ltd.

·                           Rasna Pvt. Ltd.

Market Outlook

Fruit Concentrates

Tomatoes are an important crop for both the farmer and the consumer in India. With 11% share of global production, India produces more tomatoes than any other country, except China. Despite this, less than 1% of India’s tomato production is processed, way below the average of 26% for the world’s top 10 tomato producing countries.

Tomato processing industry is huge. The only ketchup and sauce market in India is pegged at Rs 1,000 crore and growing at around 20% year-on-year. There is a big market for the processed tomato products. The market scenario has revealed a positive indication for the specially packed tomato sauce in local as well as outside market. Rapid urbanization has increased the use of processed tomato products.

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