Shoe Polish Spray Manufacturing Business. Production of Aerosol Shoe Polish. Business Ideas in Shoe Care Products Industry

Shoe polish is a chemical product either in the form of waxy paste, cream, or liquid and is used for polishing and shining leather shoes in order to improve appearance and extend the life of the footwear. Shoe polish provides a waxy coating and a shine to leather shoes and helps in protecting it from water, moisture, and from becoming hard. The foreign elements quickly aid in degrading the quality of leather, thus affecting the overall quality of shoes.

The wax and oil based shoe polish provides a waterproof protection to keep stains, oil, dirt, and other substances from getting embedded into the leather in the shoes. Today, shoe polish is manufactured using a mix of natural and synthetic materials, including dyes, turpentine, naphtha, and gum Arabic. Shoe polish prevents leather from absorbing water, allows for easy cleaning of the leather, covering of scuff marks, and provides flexibility to the leather.

Shoe polish is a material used for polishing, shining, softening and waterproofing the shoes, so that shoes lasts longer and appears better. Shoe polish is available in paste, cream and liquid form. They are made from wax, mineral oils, collagen, and some other chemicals.

Usage

Shoe polish is applied to the shoe using a rag, cloth, or brush. Shoe polish is not a cleaning product, and therefore the footwear should be both clean and dry before application. A vigorous rubbing action to apply the polish evenly on the boot, followed by further buffing with a clean dry cloth or brush, usually provides good results. Another technique, known as spit-polishing or bull polishing, involves gently rubbing polish into the leather with a cloth and a drop of water or spit. This achieves the mirror-like, high-gloss finish sometimes known as a spit shine which is especially valued in military organizations.

Market Outlook

Today, shoe polish is usually made from a mix of natural and synthetic materials, including naphtha, turpentine, dyes, and gum arabic, using straightforward chemical engineering processes. Shoe polish can be toxic, and, if misused, can stain skin.

The global shoe care market is expected to grow at a CAGR of 4.2% during the forecast period, and is expected to be valued at US$ 6,097 Mn by 2025, from US$ 4,389 Mn in 2017 owing to the factors such as increasing demand of formal shoes among working women and increasing internet retailing.

The main drivers for growth of the global shoe polish market include increasing sales of shoes, increasing use of shoes by professionals especially sports footwear due to growing health concerns among consumers globally. Also, growing demand for liquid spray shoe polish and boot polish, and booming online sales and e-commerce have also led to the growth of the overall shoe polish market globally. However, due to the availability of fake replica of shoe polish products and greater demand among the consumers of shoe care products providing total shoe care is affecting the growth of shoe polish market.

In addition, shoe polish contains toxic chemicals that can be absorbed through the skin or inhaled and this also affects the growth of the shoe polish market globally. Although many shoe polish manufacturers are claiming their products to be non-toxic, many manufacturers still do not list their ingredients, which is creating concern among customers. Today, major brands are offering innovative ways to market their products to customers. These major brands are investing heavily in marketing campaigns especially through television advertisements. With the emergence of many local vendors, the shoe polish market has become very competitive.

Growing sales of leather shoes and boots, and smart shoe materials that are resistant to oil, water, chemicals, dirt and other elements is creating new opportunities for shoe polishing manufacturers. Also, growing demand for liquid polish in urban areas is further expected to drive the growth of the overall shoe polish market.

Changing fashion trends and use of multiple shoes for different occasions is driving the increase in sales of shoes globally and it is driving the demand for the shoe polish. Increasing use of formal shoes by professionals is driving the growth of the global shoe polish market. Increasing demand for products such as moisturizers and conditioners for shining the non-leather based shoes are enhancing the growth of the global shoe polish market. Increasing demand for liquid spray shoe polish for both leather based and synthetic materials based shoes are driving the global shoe polish market. E-commerce is providing more shoe polish product options for customers, especially imported ones and it is driving the growth of the market. Increasing demand for boot polish is anticipated to enhance the growth of the market during the forecast period 2017-2023.

The market is segmented based on product type, sales channel type and region type. Based on product type, the market is sub-segmented into shoe care, shoe clean and shoe care accessories. Among all the product type, shoe care segment is expected to account for the highest market share, followed by shoe clean over the forecast period. Shoe care segment is expected to grow with a CAGR of 4.3% during the forecast period in terms of value. Shoe care accessories is estimated to register a CAGR of 3.7% in the global shoe care market over the forecast period. The factors fuelling demand for global shoe care market are incessantly growing footwear market and increasing demand for advance comfort across the globe due to growing innovation in shoes along with rapidly changing the demand pattern among consumers.

The key driving factors of global shoe care market are increasing internet retailing along with growing demand of sports footwear due to growing health concerns among consumers globally. Increasing technological advancement in shoes and increasing preference of casual shoes are the major factor which drives the shoe care market, owing to growing fashion awareness among consumers across the globe. Other key factors which drive the global shoe care market are significantly increasing Innovation/R&D pace and growing significant importance of orthopedic shoes, owing to surge in the demand for shoes care products for medical shoes.

Shoe Polish Industry in India

The shoe polish industry in India is a small industry worth around Rs. 110 Crore. It is largely concentrated in Urban India contributing around 70% of total sales. Tough wax polish constitutes the major share (around 70%) but it is on decline as liquid polish picking up sales because of the benefit of convenience it offers to customers. The stagnation in shoe polish industry was a global phenomenon. In India, although the category is slow moving, its insensitivity to price allows manufactures to tide along profitably. While a small five paisa increase in the bread price impacted every user immediately, any hike in the price of shoe polish goes unnoticed. The manufactures know very well that they are operating in an inelastic price zone and that they can increase the price at will.

Shoe polish improves and restores the appearance of leather and footwear products. Shoe polish is not only used on footwear but can also be applied to all leather materials including bags, among others. Shoe polish is among the fastest moving consumer goods; meaning people buy it at regular intervals.

Shoe polish is the largest category within polishes in India. With the increase in the number of working professionals and school going population, demand for shoe polish has increased. Demand for shoe polishes has been negatively affected by the gradual replacement of formal footwear with sports shoes and other footwear products for everyday use. Consumers generally prefer other low-maintenance shoes for convenience.

Top 10 Shoe Polish Brands in India:

·         Dazlo

·         Zora

·         Collonil

·         Allen Edmonds Carnauba Shoe Polish

·         Angelus Perfect Stain Shoe Wax Polish

·         Meltonian

·         Helios

·         Cherry Blossam

·         Kiwi

·         Woodland

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