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Soap, Detergents, Surfactants, Cleaners, Cleaning Powder, Laundry Care, fabric care and wash, Household and Industrial Detergents, Washing and Toilet, Liquid Soaps, Liquid Detergents, Acid Slurry Projects

Soaps and Detergents are cleaning products that have become an essential part in our daily lives. Cleaning products play an essential role by safely and effectively removing dirts, germs and other contaminants, and thus promote a hygienic lifestyle.

Toilet soaps account for the largest single share of about 10% in the Rs 480 billion FMCG market. The toilet market is getting saturated at a high penetration level of 98% and is growing at a very modest rate. The toilet soap, once only an urban phenomenon, has now penetrated practically in all areas including remote rural areas. The incremental demand flows from population increase and rise in the usage norm impacted as it is by a greater concern for hygiene. Increased sales revenues would also expand from upgradation of quality or per unit value.

The market is littered over with several leading national and global brands and a large number of small brands which have limited markets. The popular and premium brands include Lifebuoy, Lux, Cinthol, Liril, Rexona, Shikaki, Nirma, Dettol etc.to name a few. The inventory, however, changes by the quarter-if not by the month.

The market is expected to grow at rates ranging from under 4% to around 4.5%. These are very modest rates considering that the lifestyles not only of urbanites, but even of well-off rural folks are changing at a very high pace.

The leader in the toilet soap category, HLL enjoys a high market share, followed, a way behind by Godrej Consumer Products, Nirma, Reckitt Benckinser etc.

Detergent powders are laundry-cleaning products that are made using a synthetic surfactant in place of the metal fatty acid salts, which are used in soaps. Made in powder form, these detergents are also sold as laundry powders, hard surface cleansers, etc. Majority of the powder detergents has soap in their mixture of ingredients; however they basically function more as a foam depressant than as a surfactant. Detergents ,as a constituent of the overall chemicals industry, accounts for a near 9% of the total demand for all chemicals estimated at around Rs 315 billion. Detergents, chemically known as alfa olefin sulphonates (AOS) are used as fabric brightening agent, anti-deposition agent, and stain remover and as a bleacher. The overall market is estimated at around Rs 28 billion. A major input for the production of detergents is a petrochemical, Linear Alkyl Benzene (LAB), while soaps rely more on an inorganic chemical, caustic soda, a s a major input.


Detergents are available as powder, bars and liquids. Bars make up for less than half of the market, while powders have more than a third of the market. Liquids have 12% presence in the market. The bar market is dominated by Hindustan Lever(HLL) with a share of over 40% swayed by its brands.-Rin,wheel,555,shakti,OK. The super-premium market, making up for around 10% of the overall detergents market, is dominated by Surf Excel from HLL and Ariel from proctor & Gamble. The two together have a near 90% market with the rest coming in from players like Henkel SPIC.

In the sub premium segment, Nirma from Nirma Soaps and Wheel from HLL are the major players with small presence from an array of brands like Trilo, Hipolin, Tide, Key, Chek, and others.

Toilet soaps and detergents, despite their divergent brands, are not well differentiated by the consumers. It is, therefore, not clear if it is the brand loyalty or experimentation lured by high volume media campaign, which sustains them. A consequence is that the market is fragmented and mercurial. It is obvious that this must lead to a highly competitive market.

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SOAP AND DETERGENT POWDER - Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost and Revenue

Soaps are the earliest form of detergents. Though at present, the term detergent is used for synthetic detergents derived from petroleum products. The origin of soap making is unknown. Detergents are defined as complete washing or cleaning products, which contain among their ingredients an organic surface-active compound (Surfactant) that passes soil-removal properties. Frequently the term detergent is used synonymously with surfactant but common industry practice treats the surfactant as one component of a done here. Additionally this discussion treats primarily, only the so-called synthetic detergents, excluding those products in which soap is the sole or predominant surfactant. Detergent cake and detergent powder are largely used in the domestic houses, commercial sectors, hotel industries, garment industries and in many other sections of the society. There is high price, medium price and low priced detergent available. There are different kinds of raw material used in the industries. There is large demand of this consumer item. There are renowned organized as well as unorganized private sectors, engaged in this production. The technology, involved in the high priced detergent powder and cakes is charged nowadays. From the 1940s on-ward, synthetic detergents have expanded rapidly all over the world. Their rapid development has been stimulated by the enormous and fast growth of the international petro-chemical industry. The transition from conventional hard soaps to synthetic detergent cake has been rapid and irreversible response by consumers. So that to-day, synthetic detergent accounts in most developed and developing countries in the world. To improve detergency of the detergent cakes & powders, certain other components were added to it known as builders, synergies, fillers and brighteners etc. Detergents, as a constituent of the overall FMCG industry, accounts for a near 12% of the total demand for all FMCG products estimated at over Rs 530 bn. Detergents, chemically known as alfa olefin sulphonates (AOS) are used as fabric brightening agent, anti-deposition agent, stain remover and as a bleacher. Total market of synthetic detergents and scourers was valued at about Rs 90 bn in 2007-08. It represents an increase of 15% over that of preceding year. A major input for the production of detergents is a petrochemical, Linear Alkyl Benzene (LAB), while soaps rely more on an inorganic chemical, caustic soda, as a major input. Detergents are available as powder, bars and liquids. Bars make up for less than half of the market, while powders have more than a third of the market. Liquids have 12% presence in the market. The bar market is dominated by Hindustan Lever (now Hindustan Unilever - HUL) with a share of over 40% held by its brands - Rin, Wheel, 555, Shakti, OK. The super-premium market, making up for around 10% of the overall detergents market, is dominated by Surf Excel from HUL and Ariel from Proctor & Gamble (P&G). The two together have a near 75% market with the rest coming in from players like Henkel SPIC. In the sub premium segment, Nirma from Nirma Soaps and Wheel from HUL are the major brands with small presence from an array of brands like Trilo, Hipolin, Tide, Key, Chek and others. The detergent market in India is dominated by HUL Nirma is the second largest player with an overall market share of 19%. Nirma is more dominant in the states of Gujarat, Rajasthan, Punjab and Haryana, that is Northwest India. Nirma has the highest market share of around 40% in Gujarat. It has the highest market share in the mass segment, like toilet soaps. There is a very good scope of this product and new entrepreneurs should venture into this sector. Few Indian Major Players are as under: Arochem Silvassa Ltd. Associated Industries Consumer Products Pvt. Ltd. B J M Industries Ltd. Calcutta Detergents Pvt. Ltd. Continental Chemicals Ltd. Corona Plus Industries Ltd. Galaxy Surfactants Ltd. Godrej Consumer Products Ltd. Henkel India Ltd. Henkel Marketing India Ltd. Henkel Spic India Ltd. Hico Products Ltd. Hindustan Polyamides & Fibres Ltd. Hindustan Unilever Ltd. Hipolin Ltd. Hughes & Hughes Chem Ltd. Jyothy Laboratories Ltd. Kaiser Industries Ltd. Kanpur Detergents & Chemicals Pvt. Ltd. Karnataka Soaps & Detergents Ltd. Kripa Chemicals Ltd. Nilnita Chemicals Ltd. Nirma Industries Ltd. Nirma Ltd. Paramount Minerals & Chemicals Ltd. Pee Cee Cosma Sope Ltd. Power Soaps Ltd. Reckitt Benckiser (India) Ltd. Rohit Surfactants Pvt. Ltd. Shreeji Dye-Chem Ltd. Sivalik Cellulose Ltd. Standard Surfactants Ltd. Sunrise Asian Ltd. Surfactant Specialities Ltd. Swadeshi Detergents Ltd. Swastik Surfactants Ltd. Swastik Udyog Ltd. T O C Disinfectants Ltd. Tata Oil Mills Co. Ltd. Utkal Soap Products Ltd. Vashisti Detergents Ltd. Vora Soaps Ltd. Capacity : 6000 MT/Annum Detergent Cake 10 MT/Day Detergent Powder 10 MT/Day
Plant capacity: -Plant & machinery: 66 Lakhs
Working capital: -T.C.I: 577 Lakhs
Return: 48.00%Break even: 33.00%
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TOILET SOAP - Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost and Revenue, Plant Economics

Toilet soaps account for the largest single share of about 13% in the estimated Rs 530 bn FMCG market. The toilet soaps market is estimated at over 650,000 tpa, which includes some imports. The toilet soaps market is getting saturated at a high penetration level of 98% and is growing at a very modest rate of over 5% since 2000 to 01. The toilet soap, once only an urban phenomenon, has now penetrated practically all areas including remote rural areas. The incremental demand flows from population increase and rise in usage norm stimulated as it is by a greater concern for hygiene. Increased sales revenues would also expand from upgradation of quality or per unit value. It goes without saying that soap is indispensable in our daily life. Accordingly, the manufacturing industry should continue to develop as one of the most important industries. Soap may broadly be classified by use as soap household, industrial soap and special soap. Among them, the consumption of herbal soap is used for medical purposes. Household soap, which is most important quantitatively accounts for the larger part of the consumption of soap. Now a days herbal products are getting more popularity all over world, so herbals soaps have also good domestic as well as export potential. Soap manufacture is very prospective industry with unlimited scope for future. New comer can well venture into this field. Few Indian Major Players are as under: Company Name Akola Oil Inds. Ltd. Anchor Daewoo Inds. Ltd. Anchor Health & Beauty Care Pvt. Ltd. Associated Industries Consumer Products Pvt. Ltd. Bengal Chemicals & Pharmaceuticals Ltd. Bon Ltd. [Merged] Colgate Palmolive (India) Ltd. Continental Chemicals Ltd. Essen Products India Ltd. General Foods Ltd. [Merged] Glaxosmithkline Pharmaceuticals Ltd. Godrej Consumer Products Ltd. Henkel India Ltd. Henkel Marketing India Ltd. Henkel Spic India Ltd. [Merged] Hindustan Unilever Ltd. Jyothy Laboratories Ltd. Karnataka Food & Civil Supplies Corpn. Ltd. Karnataka Soaps & Detergents Ltd. Karnataka State Coir Devp. Corpn. Ltd. Kerala State Indl. Enterprise Ltd. L S P Agro Ltd. Madhusudan Industries Ltd. Malwa Vanaspati & Chemical Co. Ltd. Mysore Sales International Ltd. Natural Vanaspati Ltd. Nu Tech Organic Chemicals Ltd. Paras Pharmaceuticals Ltd. Pond'S (India) Ltd. [Merged] Procter & Gamble Home Products Ltd. Raghunath Cotton & Oil Products Ltd. Ritesh International Ltd. Ruchi Infrastructure Ltd. S I E L Edible Oils Ltd. Sakthi Sugars Ltd. Shree Mansingka Oil Mills Ltd. Shriram Industrial Enterprises Ltd. [Merged] Sunrise Asian Ltd. Surya Herbal Ltd. Synergy (India) Mktg. Pvt. Ltd. Tata Oil Mills Co. Ltd. [Merged] Thapar Agro Mills Ltd. Tirupati Industries (India) Ltd. Ushodaya Enterprises Pvt. Ltd. V L C C Personal Care Ltd. V V F Ltd.
Plant capacity: 14400 MT/AnnumPlant & machinery: 399 Lakhs
Working capital: -T.C.I: 3000 Lakhs
Return: 52.00%Break even: 28.00%
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Surfactants (Hand Wash, Floor Cleaner, Toilet Cleaner, Phenyl Black and White, Glass Cleaner, Dish Wash Liquid, Air Freshener)- Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey

Profile Surfactants are compounds that lower the surface tension of a liquid, the interfacial tension between two liquids, or that between a liquid and a solid. Surfactants may act as Air freshener, detergents, wetting agents, emulsifiers, foaming agents, and dispersants. Surfactants are usually organic compounds that are amphiphilic, meaning they contain both hydrophobic groups (their tails) and hydrophilic groups (their heads). Therefore, a surfactant molecule contains both water insoluble (or oil soluble) component and water soluble component. Surfactant molecules will diffuse in water and adsorb at interfaces between air and water or at the interface between oil and water, in the case where water is mixed with oil. The insoluble hydrophobic group may extend out of the bulk water phase, into the air or into the oil phase, while the water soluble head group remains in the water phase. This alignment of surfactant molecules at the surface modifies the surface properties of water at the water/air or water/oil interface. Classification of Surfactants • Anionic Surfactants • Nonionic Surfactants • Cationic Surfactants Dynamics of surfactants at interfaces The dynamics of adsorption of surfactants is of great importance for practical applications such as foaming, emulsifying or coating processes, where bubbles or drops are rapidly generated and need to be stabilized. The dynamics of adsorption depends on the diffusion coefficient of the surfactants. Indeed, as the interface is created, the adsorption is limited by the diffusion of the surfactants to the interface. In some cases, there exists a barrier of energy for the adsorption or desorption of the surfactants, then the adsorption dynamics is known as 'kinetically-limited'. Such energy barrier can be due to steric or electrostatic repulsions. The surface rheology of surfactant layers, including the elasticity and viscosity of the surfactant layers plays a very important role in foam or emulsion stability. Application Surfactants play an important role as cleaning, wetting, dispersing, emulsifying, foaming and anti-foaming agents in many practical applications and products, including: • Air Freshener • Dish wash liquid • Glass cleaner • Phenyl • Toilet cleaner • Floor cleaner • Hand wash • Herbicides (some) • Insecticides • Quantum dot coatings • Biocides (sanitizers) • Toothpastes • Firefighting • Pipelines, liquid drag reducing agent Market Potential Global demand for anionic surfactants was approximately 6.5 million tons in 2010. Anionic and non-ionic surfactants combined account for roughly 85 percent of global demand for surfactants. Most important buyers worldwide include manufacturers of household cleaners & detergents. Industrial cleaners accounted for just less than 9% of global consumption in 2010. Body care products and cosmetics had a 9.5% share. Other industrial applications such as agrochemicals, photochemicals, oil field chemicals, construction materials, food stuffs, adhesives, lubricants as well as metal working, mining and pulp & paper accounted for approximately 11% of worldwide consumption. Both laundry care and dishwashing products had extremely constrained rises in unit prices as mass-market categories such as hand dishwashing and bar detergents witnessed intense competition over the year. However, 2010 sales growth in terms of retail volume was comparable to and slightly higher than that seen over the review period. Surfactant demand from manufacturers of household cleaners like floor cleaner, toilet cleaner, glass cleaner etc. & detergents is predicted to rise by 2.6% per yr by 2018. ? Cost Estimation: Capacity: 12000 Ltrs./day (Air Freshner, Dish Washer, Glass Cleaner, Glass Cleaner, Phenyl Black/White, Toilet Cleaner, Floor Cleaner, Hand Wash)
Plant capacity: -Plant & machinery: 83 Lakhs
Working capital: -T.C.I: 1328 Lakhs
Return: 49.00%Break even: 33.00%
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Liquid Detergents - Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost and Revenue

Profile Liquid detergents are convenience products, compared with powdered detergent dissolve more rapidly, particularly in cold water, they generate less dust. It is not surprising, therefore, those liquid forms of household cleaning product developed by manufacturers. With the exception of fabric softeners and shampoos, the solid form of cleaning preceded the liquid form. This is used as manual and automatic dishwashing, laundry general personal washing products. As a result, the technical history of liquid detergents is to a large extent one of emulating the performance features of the powder models. Generally, there are two types of liquid detergents: 1. Light duty liquid detergent. 2. Heavy duty liquid detergent. Production Procedure For manufacturing liquid detergent, both the batch as well as continuous blending processes is used. Both batch and continuous blending processes are used to manufacture liquid and gel cleaning products. Stabilizers may be added during manufacturing to ensure the uniformity and stability of the finished product. In a typical continuous process, dry and liquid ingredients are added and blended to a uniform mixture using in-line or static mixers. Recently, more concentrated liquid products have been introduced and a technique for developing these products is through the use of new high-energy mixing processes in combination with stabilizing agents. To make liquid detergent, the dry powder is simply mixed back in with a solution consisting of chemicals and water, called as solubilizers. These chemicals help the water and detergent to blend together more evenly. A reflection rate of 98 % is considered as quite good and shows that the detergent has cleaned properly. Application Liquid Detergents are formulated with the intension of their following end uses: 1. House hold washing liquid mainly for dish, utensils etc., washing. 2. Light duty laundering for synthetic and woollen fabrics. 3. For scouring mineral oiled goods of woollen or worsted piece fabrics. 4. Rug cleaning shampoos. Market Potential The liquid form for household detergents is gaining market share in many world markets particularly for dish-washing and light-duty applications. Moreover, the personal care products in liquid form have a substantial share of the market and can be manufactured in the same plants as liquid detergents. Independently from the type of liquid detergent or personal care product and their specific targeted uses, the manufacturing of liquid detergents should be based on processes, equipment and operation sequences in compliance with the chemical and physical demand of these products.
Plant capacity: 6600 Lts/day Plant & machinery: 46 Lakh
Working capital: -T.C.I: 351 Lakh
Return: 48.70%Break even: 40.70%
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Natural Glycerine - Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost and Revenue

Glycerine (sometimes called ‘‘glycerin’’) is the name of the commercial product consisting of glycerol and a small amount of water. . At low temperatures, glycerine tends to supercool, rather than crystallize. Water solutions of glycerine resist freezing, a property responsible for glycerine's use as permanent antifreeze in cooling, systems. Among its most valuable attributes are hygroscopicity, or the ability to absorb moisture from the atmosphere, and low vapor pressure, a combination that produces outstanding permanent humectancy and plasticity. A prominent source of glycerine is from the sweetwaters of fat splitting. Applications in which glycerine's versatility as a chemical is exploited account for approximately half of the glycerine consumed by industry. The most important industrial class of derivatives is esters, which are formed by reacting glycerine with acids, usually at high temperatures. Among these are alkyd resins of long chain fatty acids. Uses and Applications Glycerine is a very good solvent for organic and inorganic substances e.g. phenols, borates, etc. Its strong hydrogen bonding properties have been suggested as an explanation for its very good solvent activity. Glycerine's chief role in a glue composition is that it acts as a plasticizer. Glycerine is used too in vegetable adhesives for labeling or as office pastes. In starch pastes, it is added as a plasticizer to give a more flexible bond, and should be incorporated as glycerite of starch. Glycerine is widely used in dextrin adhesives which are employed for bottle labeling, gumming envelope flaps and labels, book binding and carton sealing. . After the green plants are cut or picked, glycerine will help retain the bright appearance of decorative leaves or foliage. Market Survey As stated by the new market research report on Glycerin, Asia Pacific constitutes the largest regional market. Increased applications of glycerin in various sectors such as pharmaceuticals, personal care and food & beverages, coupled with lower import duties in the Chinese market is expected to boost demand for glycerin in the Asia Pacific region. Latin America is projected to register the fastest compounded annual growth rate of 6.75% over the analysis period. Worldwide consumption of refined glycerin is forecast to grow healthily in the coming few years. Global value demand for natural glycerine will grow 9.8% annually from the current manufacturing value of $7.7 billion in 2011 to $13.5 billion through 2017. Few Indian Major Players are as under: Adi Finechem Ltd. Godrej Consumer Products Ltd. Godrej Industries Ltd. Golden Agro Tech Inds. Ltd. Gujarat Godrej Innovative Chemicals Ltd. [Erstwhile] Jocil Ltd. Micron Chemicals Ltd. Nirma Ltd. Organic Chemoils Ltd. Raj Agro Mills Ltd. Ritesh International Ltd. Ruchi Soya Inds. Ltd. Southern Online Bio Technologies Ltd. Sree Rayalaseema Alkalies & Allied Chemicals Ltd. Tata Oil Mills Co. Ltd. Wipro Ltd.
Plant capacity: 50.0 MT/Day, Crude Fatty Acid by product : 30.0 MT/DayPlant & machinery: Rs.360 Lakhs
Working capital: -T.C.I: Cost of Project : Rs.2475 Lakhs
Return: 38.00%Break even: 33.00%
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Zeolite 4a (Detergent Grade) - Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost and Revenue

The term zeolite is used to denote crystalline aluminium silicates of natural or synthetic origin. Chemists have classified approximately 50 natural and more than 200 synthetic zeolites. A common property of all zeolites is their ion exchange capability. On the basis of this characteristic, zeolites were first put to industrial use in the sugar industry in 1896. In the 1920s, the adsorptive capacity of zeolites in separation processes led to the name "molecular sieve" being used as a synonym for industrially produced zeolites. In the 60s, the catalytic properties of zeolites for petrochemical processes, especially the fluid catalytic cracking (FCC) process, were discovered. Today, around 300,000 t of synthetic zeolites are being used annually in catalytic and adsorptive applications. In addition, a further 300,000 t of natural zeolites per annum are being used in the construction materials and paper industries, in waste water treatment, in soil improvement, as an animal feed additive and as cat litter. A systematic quest for phosphate substitutes led to research into zeolites as builders for detergents. In principle, sodium aluminium silicates with the following general formula are suitable: Nax[(AlO2)x(SiO2)y].zH2O The zeolites available for detergents today (Zeolite A, Zeolite P, Zeolite X) have significantly different crystalline structures. The basic unit of the zeolite used in detergents since 1976, Zeolite A (x = y = 12, z = 27), often also referred to as Zeolite NaA or Zeolite 4A, comprises 8 cubo-octahedrons linked via 12 cuboids to a cavity which is referred to as the ?-cage. A further new development on the market is a co-crystallite comprised of 80% Zeolite X and 20% Zeolite A. This grade, referred to as Zeolite AX, displays calcium and magnesium exchange properties which are superior to those of a blend of the pure zeolites a systematic quest for phosphate substitutes led to research into zeolites as builders for detergents. In principle, sodium aluminium silicates with the following general formula are suitable: Zeolites - safe for humans and the environment laws and ordinances on detergents and cleansers followed in Europe some other countries which affected both surfactants and other detergent ingredients. Attention was focused in particular on phosphates, due to the eutrophication of bodies of water. Uses Synthetic detergent zeolites, are the principle alternative to phosphate type builders, used in household detergents and softening the washing water by calcium ion exchange. The major part of phosphate-free household detergents is based on the use of Zeolite A as builder. They prove inert when exposed to elevated temperatures, mechanical influences or alkalinity. The high flexibility of zeolites with respect to formulation and ease of processing together with the economic advantage of the raw material have led to it becoming an extremely attractive builder. Market Survey Zeolite is said to be the most environmental friendly input for detergent and has replaced STAPP (sodium Tri Polyphosphate) as the softening agent. At present, there are only a few manufacturers in India, meeting partly export and domestic markets. Keeping the increasing demand for detergent powders which was at 15.50 lakh tonnes in last few years and environmental consciousness among consumers, the scope for non-polluting detergent building products is very good in future. Detergents, as a constituent of the overall FMCG industry, accounts for a near 12% of the total demand for all FMCG products estimated at over Rs 530 bn. Detergents, chemically known as alfa olefin sulphonates (AOS) are used as fabric brightening agent, anti-deposition agent, stain remover and as a bleacher. A major input for the production of detergents is a petrochemical, Linear Alkyl Benzene (LAB), while soaps rely more on an inorganic chemical, caustic soda, as a major input. The detergent market in India is dominated by HUL, Nirma is the second largest player with an overall market share of 19%. Nirma is more dominant in the states of Gujarat, Rajasthan, Punjab and Haryana, that is Northwest India. Nirma has the highest market share of around 40% in Gujarat. It has the highest market share in the mass segment, like toilet soaps. The top four industry participants – Procter & Gamble, Nice Group, Liby Group and Unilever – jointly contribute 47.5% of total industry revenue, suggesting a moderate level of concentration. The US soap and detergent manufacturing industry includes about 650 companies with combined annual revenue of nearly $30 billion. The industry is forecast to grow at a moderate rate in the next two years. Growth drivers include expansion opportunities in emerging markets and rising demand for more environmentally friendly products. Zeolite 4a’s greatest use is in the field of laundry as, it can exchange calcium ions to produce deminrealised water, then removes dirt and prevents dirt redeposit. Housing detergents include the complete range of detergents used for everyday household cleaning needs. On the other hand, industrial detergents have a wide variety and uses depending on their formulated type. The household and industrial detergent market has huge growth potential based on its variety of applications in household uses and industrial uses. The shift in the lifestyle of people and global modernization are the key features of the drivers for household detergents. Also Zeolite detergent grade is also used in Waste water treatment that contains water from the sewage discharge from agricultural and industrial, civil and aquatic animal husbandry containing ammonia nitrogen, not only harm fish survival, pollution in breeding environment, but also promote the growth of algae, block lakes and rivers. Zeolite particles are good carriers of bacteria, which adsorb on the zeolite surface resulting in increased sludge activity. There is a significant drawback to the application of the zeolite additive. Formation of the bacteria layer on the zeolite surface is a slow process and becomes effective only after approximately a week.
Plant capacity: 20,000 MT/AnnumPlant & machinery: Rs. 273 Lakhs
Working capital: -T.C.I: Cost of Project: Rs 989 Lakhs
Return: 32.00%Break even: 57.00%
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Glass Cleaner, Floor Cleaner & Toilet Cleaner - Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities

Cleaners are substances that are typically used to eliminate stains, smells, dirt, dust, and general clutter on a variety of surfaces. The surface cleanser and disinfectants market has grown in value terms to an estimated Rs 6 bn a year, if multi-purpose detergents are excluded. In volume terms, the market is of the order of around 9600 tpa of which more than 60% is represented by phenyls. The branded MNC-oriented market is placed at over Rs 2750 mn and is growing at about 20%. The Indian toilet care market grew by 15% in current value terms in 2012, to reach a value of Rs3.3 billion. With a growing number of consumers switching from traditional abrasives including phenyls and acids to branded toilet care in rural areas, toilet care witnessed huge growth in 2012. There is good domestic potential for health products. New entrepreneurs can well venture into this sector.
Plant capacity: 600000 Bottles/AnnumPlant & machinery: Rs.38 Lakhs
Working capital: -T.C.I: Cost of Project: Rs.200 Lakhs
Return: 26.00%Break even: 52.00%
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Market Research Report on DETERGENT INDUSTRY IN INDIA (Market Size, Opportunities, Comparative Financial Analysis,Demand Supply Scenario,Outlook and Forecasts Upto 2017)

The Market Research Report on DETERGENT INDUSTRY IN INDIA- Market Size, Opportunities, Comparative Financial Analysis, Demand-Supply Scenario, Outlook and Forecasts Upto 2017 released by Niir Project Consultancy Services, provides a comprehensive analysis of the detergent sector in India. The report covers industry aspects like overview & outlook of the industry, demand-supply scenario, opportunities & challenges in the sector and competitive landscape of the industry with market shares of the key players. The report also provides company profiles of players like Hindustan Unilever Ltd (HUL), Nirma Ltd and Rohit Surfactants Pvt Ltd (RSPL). Procter & Gamble (P&G) is also a key player in the detergent sector in India. The report embarks the analysis with elucidating the overview of the industry with classification and history of detergents in India. The report then moves ahead with the demand supply analysis of the sector. It covers data details of total detergent demand in India and synthetic detergent demand in India with forecasted numbers till 2017. It also states the past data of detergent sales volume of key players in the segment. Similarly supply side analysis enumerates production of detergent in India with forecasts upto 2017, past data of detergent production by key players as well as future projects announced by them. The next segment of the report examines the growth opportunities and challenges existing for the industry. Opportunities like growing disposable incomes & Indian middle class, growing washing machine penetration in the nation and low per capita consumption of detergents, exist for the sector whereas the industry faces challenges in the form of raw material price fluctuations and environmental hazards of using detergents. This section is followed by key player information segment which give insights like key player profiles, market shares and Herfindahl-Hirschman Index. It also shares vital information like shareholding pattern and financial summary of the key companies. The segment further includes in-depth comparative analysis of HUL and Nirma Ltd. It compares the two companies’ performance in the detergent segment and provides details like detergent brands owned by the companies, detergent segment sales & sales contribution, segment profit, assets & liabilities and segment capital expenditure over 2009-13. Also, the data mentioned above is graphically presented to enhance the understanding of comparative analysis of the two companies. The report further gives a peer group analysis of all the players operating in the segment. It covers contact information like address of registered office and director’s name, key financials like plant location, raw material consumption and financial comparison covering balance sheet, profit & loss account and financial ratios. Gradual shift experienced by the sector from mass segment to premium and super premium segment will bring another round of growth for the sector. The detergent sector in the nation has grown from INR 57 billion in 2003 to INR 130 billion in 2011, registering a growth of ~11% during the period. We estimate the industry to reach levels of INR 241 billion by 2017. Reasons for Buying this Report: • This research report helps you get a detail picture of the industry by providing overview of the industry along with the market structure, classification and opportunities for the sector • This report helps to understand the present status of the industry by providing a scrutiny of the demand- supply situation with forecasts • Report provides analysis and in-depth financial comparison of major players/competitors • The report provides in-depth analysis of the two major players of the segment- HUL and Nirma Ltd, which will help highlight the performance of the companies in the detergent segment • The report provides forecasts of key parameters which helps to anticipate the industry performance Our Approach: • Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years. • The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players • We use reliable sources of information and databases. And information from such sources is processed by us and included in the report TABLE OF CONTENTS 1. OVERVIEW 1.1 History of Detergents in India 1.2 Segmentation (Price) of the Industry 2. DEMAND SUPPLY SCENARIO 2.1 Demand 2.2 Supply 3. OPPORTUNITIES & CHALLENGES 3.1 Opportunities 3.1.1 Rising washing machine penetration 3.1.2 Rising Disposable Incomes & Middle Class 3.1.3 Low Per Capita Detergent Consumption 3.1.4 Growing Indian Population 3.2 Challenges 3.2.1 Environmental Hazards 3.2.2 Fluctuating Raw Material Prices 4. KEY PLAYER INFORMATION 4.1 Key Player Profiles 4.1.1 Hindustan Unilever Ltd 4.1.2 Nirma Ltd 4.1.3 RSPL 4.2 Herfindahl–Hirschman Index (HHI)- Market Share Index 4.3 HUL vs. Nirma Ltd- A Comparison 5. PEER GROUP FINANCIALS 5.1 Contact Information 5.1.1 Registered Office Address 5.1.2 Director’s Name 5.2 Key Financials 5.2.1 Plant Locations 5.2.2 Product Capacity & Sales 5.2.3 Raw Material Consumption 5.3 Financial Comparison 5.3.1 Assets 5.3.2 Liabilities 5.3.3 Growth in Assets & Liabilities 5.3.4 Structure of Assets & Liabilities 5.3.5 Income & Expenditure 5.3.6 Growth in Income & Expenditure 5.3.7 Cash Flow 5.3.8 Liquidity Ratios 5.3.9 Profitability Ratios 5.3.10 Return Ratios 5.3.11 Working Capital & Turnover Ratios 6. INDUSTRY SIZE & OUTLOOK LIST OF FIGURES & TABLES Figure 1 Detergent Sector in India- Classification Figure 2 Detergent Sector in India- Consumption by Region Figure 3 Demand for Detergent in India (2007-17, In '000 MT) Figure 4 Nirma & HUL- Detergent Sales Volume (2009-11, In Million Tonnes) Figure 5 Hipolin Ltd- Detergent Sales Volume (2009-13, In Tonnes) Figure 6 RSPL Ltd- Detergent Sales Volume (2008-11, In Million Bags) Figure 7 Detergent Production in India (2007-17, In '000 MT) Figure 8 Synthetic Detergent Production in India (2007-17, In '000 MT) Figure 9 Nirma & HUL- Detergent Production Volume (2009-11, In '000 Tonnes) Figure 10 Hipolin Ltd- Detergent Production Volume (2009-13, In '000 Tonnes) Figure 11 Washing Machine Sales in India (2008-17, In Million Units) Figure 12 Washing Machine Penetration in India Figure 13 Indian Middle Class Population (Current-2026) Figure 14 India's Annual Per Capita Income (2008-13, In INR) Figure 15 Per Capita Consumption of Detergent in Selected Countries (In INR) Figure 16 Population of India (2008-17, In Millions) Figure 17 HUL- Shareholding Pattern (Dec 2013) Figure 18 Nirma Ltd- Shareholding Pattern Figure 19 Market Share of Key Players Figure 20 HUL & Nirma Ltd- Detergent Brands Figure 21 Nirma Ltd- Soaps, Surfactants & Detergents Segment Sales (2009-13, In INR Millions) Figure 22 HUL- Soaps, Surfactants & Detergents Segment Sales (2009-13, In INR Millions) Figure 23 Nirma Ltd- Soaps, Surfactants & Detergents Segment Sales Contribution Trend (2009-13) Figure 24 HUL- Soaps, Surfactants & Detergents Segment Sales Contribution Trend (2009-13) Figure 25 Nirma Ltd- Soaps, Surfactants & Detergent Segment Performance (2009-13, In INR Million) Figure 26 HUL- Soaps, Surfactants & Detergent Segment Performance (2009-13, In INR Million) Figure 27 Nirma Ltd- Soaps, Surfactants & Detergents Segment Assets & Liabilities (2009-13, In INR Millions) Figure 28 Nirma Ltd- Soaps, Surfactants & Detergent Segment Capital Expenditure Trend (2009-13, In INR Millions) Figure 29 HUL- Soaps, Surfactants & Detergent Segment Capital Expenditure Trend (2009-13, In INR Millions) Figure 30 Indian Detergent Sector- Market Size (2003-17, In INR Billions) Table 1 Upcoming Capex Projects in the Sector Table 2 HUL- Plant Locations (March 2013) Table 3 HUL- Consolidated Executive Summary (2011-13) Table 4 Nirma Ltd- Plant Locations (March 2013) Table 5 Nirma Ltd- Consolidated Financial Summary (2011-13) Table 6 HUL & Nirma Ltd- General Information Table 7 HUL & Nirma Ltd- Soaps, Surfactants & Detergents Segment Sales Comparison (2009-13, In INR Million) Table 8 HUL & Nirma Ltd- Soaps, Surfactants & Detergents Segment Performance (2009-13, In INR Millions) Table 9 HUL & Nirma Ltd- Soaps, Surfactants & Detergents Segment Capital Expenditure (2009-13, In INR Millions) Table 10 HUL & Nirma Ltd- Capital Expenditure Projects
Plant capacity: -Plant & machinery: -
Working capital: -T.C.I: -
Return: 1.00%Break even: N/A
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Investment Opportunities for SMEs in Indian Detergent Industry (Why to Invest, Core Project Financials, Potential Buyers, Market Size & Analysis)

The research report titled Investment Opportunities for SME’s in Indian Detergent Industry (Why to Invest, Core Project Financials, Potential Buyers, Market Size & Analysis) released by Niir Project Consultancy Services aims at providing all the critical data required by any entrepreneur vying to venture into detergent segment in India. While expanding a current business or while venturing into new business, entrepreneurs are often faced with the dilemma of zeroing in on a suitable product/line. And before diversifying/venturing into any product, they wish to study the following aspects of the identified product: • Good Present/Future Demand • Export-Import Market Potential • Raw Material & Manpower Availability • Project Costs and Payback Period We at NPCS, through our reliable expertise in the project consultancy and market research field, have identified detergent project, in the laundry care segment, which satisfies all the above mentioned requirements and has high growth potential in the Indian markets. And through this report we aim to help you make sound and informed business decision. The report contains all the data which will help an entrepreneur find answers to questions like: • Why I should invest in detergent project? • Who are the customers of the product? • What will drive the growth of the product? • What are the costs involved? • What will be the market potential? The report first focuses on enhancing the basic knowledge of the entrepreneur about the main product detergent, by elucidating details like product definition, its uses and applications, detergent segmentation as well as an overall overview of the detergent sector in India. The report then helps an entrepreneur identify the target customer group of its product. It includes customer group information together with forecasts of key customer data. It further helps in making sound investment decision by listing and then elaborating on factors that will contribute to the growth of detergent consumption in India and also talks about the foreign trade of detergent along with the list of top importing and top exporting countries. Report includes graphical representation and forecasts of key data discussed in the above mentioned segment. It further explicates the growth potential of the product by analyzing the past market size of the detergent sector as well as forecasting it till 2017. The report includes other market data like key players in the detergent segment along with their contact information and recent developments & announcements in the Indian fabric wash segment. It also includes key information on excise and custom duty norms prevalent in the detergent segment together with BIS standards for the product. In the next segment, the report provides glimpse of key project details for both detergent powder plant and liquid detergent plant. It includes crucial information like raw material requirements, list of machinery and manufacturing process for both the above mentioned plants. Core project financials like plant capacity, costs involved in setting up of project, working capital requirements, projected revenue and profit are further listed in the report. Players like HUL, Nirma Ltd and RSPL dominate the household detergent category. Reasons for buying the report: • This report helps you to identify a profitable project for investing or diversifying into by throwing light to crucial areas like industry size, demand of the product and reasons for investing in the product • This report provides vital information on the product like its definition, characteristics and segmentation • This report helps you market and place the product correctly by identifying the target customer group of the product • This report helps you understand the viability of the project by disclosing details like raw materials required, manufacturing process, project costs and snapshot of other project financials • The report provides a glimpse of important government policies, legislation and taxes applicable on the product • The report provides forecasts of key parameters which helps to anticipate the industry performance and make sound business decisions Our Approach: • Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years. • The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players • We use reliable sources of information and databases. And information from such sources is processed by us and included in the report TABLE OF CONTENTS 1. OVERVIEW 1.1 Product Definition 1.2 Product Uses & Applications 1.3 History of Detergents 2. POTENTIAL BUYERS 3. REASONS FOR INVESTING IN THE SECTOR 3.1 Growth in washing machine ownership 3.2 Low Per Capita Detergent Consumption 3.3 Rising Purchasing Power 3.4 Urbanization 4. GOVERNMENT POLICIES & TAXATION 4.1 Customs Duty 4.2 Excise Duty 4.3 BIS Specifications 5. IMPORT-EXPORT MARKETS 6. DEVELOPMENTS & ANNOUNCEMENTS 7. PRESENT PLAYERS 8. OUTLOOK 9. PROJECT DETAILS 9.1 Raw Materials Required 9.1.1 Raw Materials for Detergent Powder 9.1.2 Raw Materials for Liquid Detergent 9.2 Manufacturing Process 9.2.1 Manufacturing Process of Detergent Powder 9.2.2 Manufacturing Process of Liquid Detergent 9.3 List of Machinery 9.4 Project Financials 9.4.1 Financials for Detergent Powder Plant 9.4.2 Financials for Liquid Detergent Plant 10. ABOUT NPCS 11. DISCLAIMER LIST OF FIGURES & TABLES Figure 1 Detergent Sector in India- Classification Figure 2 Detergent Sector in India- Consumption by Region Figure 3 Population of India (2008-17, In Millions) Figure 4 Population of Married Women In India (As a % of total female population, 2001-11) Figure 5 Washing Machines Sold in India (2008-17, In Million Units) Figure 6 Washing Machine Penetration in India Figure 7 Per Capita Consumption of Detergent in Selected Countries (In INR) Figure 8 India's Annual Per Capita Income (2008-13, In INR) Figure 9 Indian Middle Class Population (Current-2026) Figure 10 Indian Population Distribution Over Various Census Periods Figure 11 Indian Detergent Sector- Market Size (2003-17, In INR Billions) Table 1 BIS Standards for Detergents Sector Table 2 Top Export Destinations of Detergent Table 3 Top Import Countries of Detergent Table 4 Contact Information of Present Players in Detergent Segment Table 5 Machinery for Detergent Powder Table 6 Machinery for Liquid Detergent Table 7 Detergent Powder- Plant Capacity Table 8 Detergent Powder Plant- Fixed Capital Requirements Table 9 Detergent Powder Plant- Monthly Working Capital Requirements Table 10 Detergent Powder Plant- Total Capital Investment Table 11 Detergent Powder Plant- 5Year Profit Analysis (INR) Table 12 Liquid Detergent- Plant Capacity Table 13 Liquid Detergent Plant- Fixed Capital Requirements Table 14 Liquid Detergent Plant- Monthly Working Capital Requirements Table 15 Liquid Detergent Plant- Total Capital Investment Table 16 Liquid Detergent Plant- 5Year Profit Analysis (INR)
Plant capacity: -Plant & machinery: -
Working capital: -T.C.I: -
Return: 1.00%Break even: N/A
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Linear Alkyl Benzene (L.A.B) - Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost and Revenue

Linear alkyl benzene is a family of organic compounds with the formula C6H5CnH2n+1. Typically, n lies between 10 and 16, although generally supplied as a tighter cut, such as C12-C15, C12-C13 and C10-C13, for detergent use. The CnH2n+1 chain is un-branched. They are sometimes called LABs. They are mainly produced as intermediate in the production of surfactants, for use in detergent. Since the 1960s, LABs have emerged as the dominant precursor of biodegradable detergents. Virtually all linear alkyl benzene (LAB), also known as detergent alkylate, is converted to linear alkyl benzene sulfate (LAS), which is used almost exclusively as a surfactant in detergents and cleaning products. This compound is widely used in a variety of cleaning products used in household applications or in industrial settings because it is versatile and relatively inexpensive. Various applications fields are: • Laundry • Washing Dishes • Soap Bars • Household Cleaning Supplies India is reeling under over supply of LAB, as the domestic demand is comparatively lower than the domestic capacity and production. The total domestic demand is estimated at around 300000 TPA, while the capacity is close to 500000 TPA. The players are exporting their surplus to ensure higher capacity utilization. IOC has established world's largest single-train LAB plant in Baroda with an installed capacity of 120000 TPA in August 2004. Tamil Nadu Petro products has LAB capacity of 120000 TPA. As a whole it is a good project for entrepreneurs for investment. Few Indian Major Players are as under:- Exotic Coal Ltd. M T Z Industries Ltd. Nirma Ltd. Reliance Industries Ltd. Rhodia Specialty Chemicals India Ltd. S M Z S Chemicals Ltd. Syncom Healthcare Ltd. Tamilnadu Petroproducts Ltd.
Plant capacity: 20 MT/ DayPlant & machinery: Rs. 220 Lakhs
Working capital: -T.C.I: Cost of Project : Rs. 677 Lakhs
Return: 29.00%Break even: 62.00%
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Information
  • One Lac / Lakh / Lakhs is equivalent to one hundred thousand (100,000)
  • One Crore is equivalent to ten million (10,000,000)
  • T.C.I is Total Capital Investment
  • We can modify the project capacity and project cost as per your requirement.
  • We can also prepare project report on any subject as per your requirement.
  • Caution: The project's cost, capacity and return are subject to change without any notice. Future projects may have different values of project cost, capacity or return.

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NIIR PROJECT CONSULTANCY SERVICES (NPCS) is a reliable name in the industrial world for offering integrated technical consultancy services. NPCS is manned by engineers, planners, specialists, financial experts, economic analysts and design specialists with extensive experience in the related industries.

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