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Washing Powder | |
| A detergent is a surfactant or a mixture of surfactants with cleansing properties in dilute solutions. These substances are usually alkyl benzene sulfonates, a family of compounds that are similar to soap but are more soluble in hard water, because the polar sulfonate (of detergents) is less likely than the polar carboxylate (of soap) to bind to calcium and other ions found in hard water. Synthetic detergents have expanded rapidly all over the world. Their rapid development has been stimulated by the enormous and fast growth of the international petro-chemical industry. The transition from conventional hard soaps to synthetic detergent has been rapid and irreversible response by consumers. So that to-day, synthetic detergent accounts in most developed and developing countries in the world. To improve detergency of the detergent powders, certain other components were added to it known as builders, synergies, fillers and brighteners etc.? Detergent powder are largely used in the domestic houses, commercial sectors, hotel industries, garment industries and in many other sections of the society. There is high price, medium price and low priced detergent available. There are different kinds of raw material used in the industries for detergent manufacturing. There is large demand of this consumer item. There are renowned organized as well as unorganized private sectors, engaged in this production. The technology, involved in the high priced detergent powder is changed nowadays. But enzymatic process of detergent manufacturing is not economically viable to produce low priced detergent. There is well proved technology available in India. The product is environmentally polluted item. It is necessary to install proper pollution control equipments. Anionic detergents - Typical anionic detergents are alkyl benzene sulfonates. The alkyl benzene portion of these anions is lipophilic and the sulfonate is hydrophilic. Two different varieties have been popularized, those with branched alkyl groups and those with linear alkyl groups. Cationic detergents - Cationic detergents are similar to the anionic ones, with a hydrophilic component, but, instead of the anionic sulfonate group, the cationic surfactants have quaternary ammonium as the polar end. The ammonium sulfate center is positively charged. These are used in the domestic houses and in the industrial for cleaning of garments, utensils etc. It is largely used in the laundries and garment industries. Detergent constitutes about 95 percent of total surfactants some of the important uses of washing powder are in:- • Hand Soaps and Shampoo. • Cleaning and degreasing of metals. • Cleaning of glass and containers. • Washing and treatment of food. • Cleaning of painted surfaces. • Cleaning of painted walls, roofs etc. Detergents, as a constituent of the overall FMCG industry, accounts for a near 12% of the total demand for all FMCG products estimated at over Rs. 530 bn. Detergents, chemically known as alfa olefin sulphonates (AOS) are used as fabric brightening agent, anti-deposition agent, stain remover and as a bleacher. A major input for the production of detergents is a petrochemical, Linear Alkyl Benzene (LAB), while soaps rely more on an inorganic chemical, caustic soda, as a major input. Detergents are available as powder, bars and liquids. Bars make up for less than half of the market, while powders have more than a third of the market. Liquids have 12% presence in the market. The bar market is dominated by Hindustan Lever (now Hindustan Unilever - HUL) with a share of over 40% held by its brands - Rin, Wheel, 555, Shakti, OK. The super-premium market, making up for around 10% of the overall detergents market, is dominated by Surf Excel from HUL and Ariel from Proctor & Gamble (P&G). The two together have a near 75% market with the rest coming in from players like Henkel SPIC. In the sub premium segment, Nirma from Nirma Soaps and Wheel from HUL are the major brands with small presence from an array of brands like Trilo, Hipolin, Tide, Key, Chek and others. The detergent market in India is dominated by HUL Nirma is the second largest player with an overall market share of 19%. Nirma is more dominant in the states of Gujarat, Rajasthan, Punjab and Haryana, that is Northwest India. Nirma has the highest market share of around 40% in Gujarat. It has the highest market share in the mass segment, like toilet soaps. As a whole there is a good scope for new entrepreneur to invest in this business. Few Indian Major Players • Godrej Consumer Products Ltd. • Henkel Spic India Ltd. • Hindustan Unilever Ltd. • Hipolin Ltd. • Jyothy Consumer Products Ltd. • Kanpur Detergents & Chemicals Pvt. Ltd. | |
| Plant capacity: 1000 Kgs. per day | Plant & machinery: 24 Lakhs |
| Working capital: - | T.C.I: Cost of Project:55 Lakhs |
| Return: 26.00% | Break even: 69.00% |
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Information- One Lac / Lakh / Lakhs is equivalent to one hundred thousand (100,000)
- One Crore is equivalent to ten million (10,000,000)
- T.C.I is Total Capital Investment
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- Caution: The project's cost, capacity and return are subject to change without any notice. Future projects may have different values of project cost, capacity or return.
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