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Baby & Adult Diaper And Sanitary Pads

Modern disposable baby diapers and incontinence products have a layered construction, which allows the transfer and distribution of urine to an absorbent core structure where it is locked in. Basic layers are an outer shell of breathable polyethylene film or a nonwoven and film composite which prevents wetness and soil transfer, an inner absorbent layer of a mixture of air-laid paper and superabsorbent polymers for wetness, and a layer nearest the skin of nonwoven material with a distribution layer directly beneath which transfers wetness to the absorbent layer. Thus, due to this property, the diapers are gaining huge consumption amongst the baby as well as adult population. Further, it is anticipated that the Baby Diaper market is expected to reach around INR 200 Billion by 2022, growing at a double digit CAGR over the forecasted period 2017-2022. Other common features of disposable diapers include one or more pairs of either adhesive or Velcro tapes to keep the diaper securely fastened. Some diapers have tapes which are refastenable to allow adjusting of fit or reapplication after inspection. Elasticized fabric single and double gussets around the leg and waist areas aid in fitting and in containing urine or stool which has not been absorbed. This is due to lack of awareness and economic inability for adopting better precautions like use of good sanitary napkins during menstruation period. Usually different varieties of sanitary napkins are found available in the market but they are very expensive and are not affordable for rural & under-privileged women and girls. In India, the technology for sanitary napkins available by processing of raw cotton spinning and weaving to napkins. On small scale, the processed cotton is purchased which is spinned and woven. Previously, in Japan, absorbent cotton was used for the purpose. But the use of absorbent cotton limited bodily movement considerably. P&G’s Pampers dominates the overall diaper industry, followed by Huggies and Mamy Poko. P&G’s lack of innovation and focus on higher margins amid aggressive strategies adopted by its competitors to increase their market share is expected to decrease brand’s market share in future. Japanese firm Unicharm, which sells Mamy Poko diapers, overtook Kimberly Clark in baby diaper segment nearly two years ago. In baby diaper segment, Pampers, Mamy Poko and Huggies constitute more than 85% of the market by value whereas in adult diaper segment, Nobel Hygiene and Actifit dominate the industry heavily. This facilitates the development of new technologies and ensures a high quality product. Few Indian major players are as under Carewell Hygiene Products Ltd. Centron Industrial Alliance Ltd. Diapers India Ltd. Godrej Hygiene Products Ltd. Gufic Biosciences Ltd.
Plant capacity: Baby Diapers (4 Pcs.): 84,000 Pkts./ day Adult Diapers (4 Pcs.):18,000 Pkts./ day Sanitary Pads (8 Pcs.): 48,000 Pkts./ dayPlant & machinery: 2167 lakhs
Working capital: -T.C.I: Cost of Project : Rs 4596 lakhs
Return: 31.00%Break even: 42.00%
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