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Puffed Rice (muri)

Puffed Rice is a commonly consumed commodity as a pastime snack. It can be used in combination with nuts such as groundnut or roasted and salted cashews; with fried gram; with Jaggery and coconut gratings, or dusted with salt and spices after enrobing with oil. Since the product is easily digested and assimilated, it finds a wide acceptance among a cross section of the households. It is a versatile product with an excellent market potential. Today the snack food is one of the most important areas of the food industry. Designing snack foods today can be a complex process to meet changing consumers taste and expectations and elusive search for something unique that also appeals to a wide variety of people. Puffed rice is an ingredient of bhelpuri, a popular Indian chaat (snack). It is offered to Hindu gods and goddesses in all poojas in the South Indian states of Kerala and Tamil Nadu. Pilgrims of Sabarimala often pack puffed rice in their Irumudikettu along with jaggery meant to be offered to Lord Ayyappan. Tamil saints say that Lord Ganesh loves pori, so it should be offered to him without fail. As a whole it is a good project for entrepreneurs to invest. Few Indian Major Players are as under • Ashok Pauwa Factory • Jhaveri Organic Farm • Parampara Organic • Rajat Agro Industries • Koner Food Product
Plant capacity: Puffed Rice (Muri):1200 MT/annumPlant & machinery: Rs 6 lakhs
Working capital: -T.C.I: Cost of Project: Rs 28 lakhs
Return: 29.00%Break even: 74.00%
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  • One Lac / Lakh / Lakhs is equivalent to one hundred thousand (100,000)
  • One Crore is equivalent to ten million (10,000,000)
  • T.C.I is Total Capital Investment
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  • Caution: The project's cost, capacity and return are subject to change without any notice. Future projects may have different values of project cost, capacity or return.


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