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Coconut Based Hair Oil - Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost And Revenue

Personal care products have maintained divergent growth trends. Brand consciousness is on the increase and the expanded disposable incomes are escalating the appetite for these products. With a complete redirection of living styles in the country, engined by the access of millions to the TV media and advertising and inspired by the economic processes of globalization, the personal care industry is opening up new vistas. The growth in the market has been stimulated also by the product range, the new and elegant packaging, transformation in social values and reduction in duties - both customs and excise. The increase in the number of working women is leading to higher disposable incomes commanded by them, which is attracting consumer spending. In fact, the presence in offices and institutions demands use of better clothing and cosmetics. Consumers are also becoming quality conscious. They do not have time for frequent acquisitions and replenishments. A major change in consumer psycho graphics has been in evidence: the consumer is increasingly perceiving the personal care products not as accessories of luxury or status symbols of the affluent but as essentials with a high degree of relevance to personal health and welfare. The change is aided and abetted by the glare and penetration of the global brands which are looking forward to the burgeoning Indian consumer market. The urban markets are growing slowly by volume but are maintaining reassuring growth by value as a result of product upgradation and corresponding increase in prices. In the personal care segment, markets are characterized by brand loyalty and high voltage promotion programmes. In sectors which are already established like the talcum powder, soaps and toothpastes, the promotion costs are relatively high. In the rural areas, gradual shifts in the consumption patterns are emerging. Upgradation of product use is being witnessed. Cow dung to ward off mosquitoes is now being replaced by repellent coils and mats. Local and unbranded products are getting replaced by national brands and low priced products by higher priced products. Few Indian Major Players in Hair Oil Industry are as under: Ajanta India Ltd. Bajaj Consumer Care Ltd. Bengal Chemicals & Pharmaceuticals Ltd. Dabur Exports Ltd. Dabur India Ltd. Henkel India Ltd. Henkel Marketing India Ltd. Kamakhya Cosmetics & Pharmaceuticals Pvt. Ltd. Marico Ltd. Precise Laboratories Pvt. Ltd. Sanat Products Ltd. T T K Healthcare Ltd.
Plant capacity: 2 MT/AnnumPlant & machinery: 29 Lakhs
Working capital: -T.C.I: 445 Lakhs
Return: 48.00%Break even: 30.00%
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