The Rising Industry of Flavored Drinking Water
Introduction
Flavored Drinking Water is a kind of beverage made of purified water, and mixed with some natural or artificial flavors, enhancers, sugar, sweeteners, and herbs. It is generally non-alcoholic in nature with a relatively low calories content as compared to other drinks. Flavored Drinking Water is considered good for weight loss. Water is very vital and essential for human beings. It helps in the digestion of food that we eat, regulates our body temperature and excretion process. Drinking plenty of water makes the skin glow and removes impurities from the blood.
Health conscious people are well aware of the importance of adequate consumption of water as a part of their healthy lifestyle. Flavored Drinking Water provides us with all the qualities of natural water with some additional minerals, tastes and many exciting flavors.
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Whether we are going for a picnic, attending a party or travelling to a place, one of the first things we do is grabbing a drink. It is very important to keep our body well hydrated. In the view of this general information, bottled water companies are attracting a lot of consumers. There are rising opportunities in the market for companies making flavored drinks.
Rising Market Share
Flavored Drinking water Industry is growing at a rapid speed in India, and international market. There is enough presence of some renowned brands in the market already. The global and local market is highly competitive as the companies are making all the necessary changes and adapting according to the time and needs to attract the wide audience base.
As per the latest Market Research Future (MRFR) findings, flavored drinking water market is expected to touch $10,989.0 Million between 2018-2024 at a 7.6% CAGR. There is a growing demand in the market for natural beverages with low calories and sugar. Beverages without artificial flavors or chemical preservatives are preferred. Due to increasing adoption of healthy lifestyle, the significance of health wellness, people prefer flavored water over sweetened beverages.
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Indian Market Share
The local flavored drinking water industry is also well grooming. There are many big players with some international presence as well. Maza, Frooti are some names that enjoy a good market share in international and local market.
Based on a recent research, Indian flavored drinking water market is estimated to reach 35.53 Billion liters by the year 2023, growing at a CAGR of over 18.25% during 2018 to 2023.
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Conclusion
With increasing health risks, people are becoming more concerned about what they eat or drink. Water is the foremost necessity for a human being. There is a growing demand in the market with respect to health central products and services. With the current rate of groundwater exploitation and water pollution, half of the world’s population will have no direct access to clean drinkable water by 2050. Freshwater sources are dying. Over four billion people would be rendered helpless. Considering all this, flavored drinking water industries will surely have a great market share, and much better growth aspects in the near future.
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