In India, since Vedic times there was a presence of a beer-like beverage known as ‘sura’. Hence the production of beer can be seen from ancient times. Over the beer, India has originated many skills of making a lot of different varieties of beer, whether it’s traditional or modern. One of the oldest beers in India is the ‘Kalyani black label’ which was launched in 1969. India has the third-largest alcohol industry in the world and has been seeing rapid growth which is just moving upward with each passing year. The industry can bring a high revenue in the country. Beer being the second most consumed alcoholic beverage after whiskey and in the research done by NPCS, it can be seen that the beer industry is here to stay and has a lot of growth opportunities.
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Potential Buyers and Investors for the Industry of Beer
India is noticing a steady growth in the middle-class population and along with an increase in population comes the demand for consumption. Different age groups of the consumers are a big determinant in deciding the demand for a product. As can be seen in the beer industry, the growing youth segment and working women population, rising incomes and purchasing power of consumers, the consciousness of higher brands, increase in the number of the upper-middle class, and growing urbanization are some of the reasons that are driving the growth of the beer industry in India. Along with these reasons, the increased stress, changing lifestyle, and availability of products are also helping the beer industry to grow across the globe.
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The Growth of the Indian Beer Industry
In India, the beer industry has steadily extended over the years and is anticipated to grow with a CAGR rate of 9.9% in the upcoming years. It has been given the status of being the social drink and is preferred over hard alcoholic beverages. The Beer industry has become unstoppable in the alcoholic industry in India due to the growing number of young population and rapid urbanization. In India beer is categorized into two heads; Strong Beer and Mild Beer. If researchers are to be believed, who says that there will be a fall in the consumption of Strong beer and therefore the growth in the Mild beer will be seen in the Beer industry.
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The beer industry of India is growing with a lot of foreign players entering the Indian market. In upcoming years there will be much technological know-how and expertise are expected to the Indian beer industry with an increase in competition. The attitude towards alcohol is evolving majorly in the young urban-dwellers where there is a growth of appetite for beer compared to liquor. Due to lower alcohol content and the availability of varied products a lot of people are now preferring to consume beer. From industrial bottled beer, the brew pubs are attracting Indians away. Numerous high-end hotels, restaurants, and beer cafes are looking to bring craft beer into their product portfolio; to attract more customers they are trying to bring different styles of international quality delicious craft brews to their customers.
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Conclusion
The research report by NPCS named “Emerging Opportunities in Booming Indian Beer Industry (Why to Invest, Core Project Financials, Potential Buyers, Market Size & Analysis)” talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies, and projects, etc. in the Beer Sector of India. In addition to it, the report also talks about the economic conditions of and future forecast of its current economic scenario and effect of its current policy changes into its economy, reasons, and implications on the growth of this sector.
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