Soaps, Detergents, Surfactants, Cleaning Powder, Washing and Toilet Soaps, Liquid Detergents, Acid Slurry

Soaps and Detergents are cleaning products that have become an essential part in our daily lives. Cleaning products play an essential role by safely and effectively removing dirts, germs and other contaminants, and thus promote a hygienic lifestyle.

Toilet soaps account for the largest single share of about 10% in the Rs 480 billion FMCG market. The toilet market is getting saturated at a high penetration level of 98% and is growing at a very modest rate. The toilet soap, once only an urban phenomenon, has now penetrated practically in all areas including remote rural areas. The incremental demand flows from population increase and rise in the usage norm impacted as it is by a greater concern for hygiene. Increased sales revenues would also expand from upgradation of quality or per unit value.

The market is littered over with several leading national and global brands and a large number of small brands which have limited markets. The popular and premium brands include Lifebuoy, Lux, Cinthol, Liril, Rexona, Shikaki, Nirma, Dettol etc.to name a few. The inventory, however, changes by the quarter-if not by the month.

The market is expected to grow at rates ranging from under 4% to around 4.5%. These are very modest rates considering that the lifestyles not only of urbanites, but even of well-off rural folks are changing at a very high pace.

The leader in the toilet soap category, HLL enjoys a high market share, followed, a way behind by Godrej Consumer Products, Nirma, Reckitt Benckinser etc.

Detergent powders are laundry-cleaning products that are made using a synthetic surfactant in place of the metal fatty acid salts, which are used in soaps. Made in powder form, these detergents are also sold as laundry powders, hard surface cleansers, etc. Majority of the powder detergents has soap in their mixture of ingredients; however they basically function more as a foam depressant than as a surfactant. Detergents ,as a constituent of the overall chemicals industry, accounts for a near 9% of the total demand for all chemicals estimated at around Rs 315 billion. Detergents, chemically known as alfa olefin sulphonates (AOS) are used as fabric brightening agent, anti-deposition agent, and stain remover and as a bleacher. The overall market is estimated at around Rs 28 billion. A major input for the production of detergents is a petrochemical, Linear Alkyl Benzene (LAB), while soaps rely more on an inorganic chemical, caustic soda, a s a major input.


Detergents are available as powder, bars and liquids. Bars make up for less than half of the market, while powders have more than a third of the market. Liquids have 12% presence in the market. The bar market is dominated by Hindustan Lever(HLL) with a share of over 40% swayed by its brands.-Rin,wheel,555,shakti,OK. The super-premium market, making up for around 10% of the overall detergents market, is dominated by Surf Excel from HLL and Ariel from proctor & Gamble. The two together have a near 90% market with the rest coming in from players like Henkel SPIC.

In the sub premium segment, Nirma from Nirma Soaps and Wheel from HLL are the major players with small presence from an array of brands like Trilo, Hipolin, Tide, Key, Chek, and others.

Toilet soaps and detergents, despite their divergent brands, are not well differentiated by the consumers. It is, therefore, not clear if it is the brand loyalty or experimentation lured by high volume media campaign, which sustains them. A consequence is that the market is fragmented and mercurial. It is obvious that this must lead to a highly competitive market.

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Each detailed project reports cover all the aspects of business, from analysing the market, confirming availability of various necessities such as plant & machinery, raw materials to forecasting the financial requirements. The scope of the report includes assessing market potential, negotiating with collaborators, investment decision making, corporate diversification planning etc. in a very planned manner by formulating detailed manufacturing techniques and forecasting financial aspects by estimating the cost of raw material, formulating the cash flow statement, projecting the balance sheet etc.

We also offer self-contained Pre-Investment and Pre-Feasibility Studies, Market Surveys and Studies, Preparation of Techno-Economic Feasibility Reports, Identification and Selection of Plant and Machinery, Manufacturing Process and or Equipment required, General Guidance, Technical and Commercial Counseling for setting up new industrial projects on the following topics.

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NameCapacityCost *Return %
Ultra Marine Blue1750 Tons/Year50.0045.00
Acid Slurry, Synthetic Detergent Powder900 MT/Year44.0040.00
Blue Detergent Powder1 MT/day97.4832.91
Car Shampoo100 Litrs/day310.7153.32
Cleaning Powder (Vim type)0.000.00
Cleaning Powder for Utensils (Vim Type)-0.000.00
Detergent Cake & Powder (Rin-Type)600 Kgs/day58.0468.13
Detergent Cake & Powder (Rin-Type)-0.000.00
Detergent Powder & Cake (Fena type)2 MT/day663.1566.55
Detergent Powder (Nirma Type)1000 Kgs/day47.2736.99
Detergent Powder-0.000.00
Detergent Powder (Nirma Type)-0.000.00
Detergent Power & Liquid Soap-0.000.00
Detergent Powder from Spray Dried Dodecyl Benzene Sulphate-0.000.00
Dish Washing Detergent Cake-0.000.00
Emery, White & Green Soap-0.000.00
Emulsion Soap for Woollens Textile Industry100 MT/Month40.0030.00
Glycerin Soap with Utilization of Oil instead of Mutton Tallow-0.000.00
Liquid Detergent400 Kgs/day59.8226.03
Liquid Detergent-0.000.00
Liquid Soap & Liquid Detergent-0.000.00
Laundry & Dry Cleaning-0.000.00
Metallic Soap-0.000.00
Non Ionic Liquid Detergent-0.000.00
Nerol Soap-0.000.00
Nerol Soap & Detergent-0.000.00
Nirma Detergent Powder-0.000.00
Optical Whitener (Ranipal, Tinopal Type)300 Tons/Year90.0045.00
Hand Soap from Pine Oil (Liquid Soap)-0.000.00
Soap Coated Paper90 Kg/day32.9736.06
Soap and Detergent-0.000.00
Soap Jelly-0.000.00
Synthetic Detergent (Blue Powder)540 Tons/Year30.0040.00
Soda bleach-0.000.00
Soap Industry (Sabun Udyog)-0.000.00
Soap Cake, Flakes & Liquid Toilet Soap1000 Kgs/Day 750 Kgs Laundry Soap 500 Kgs Liquid Toilet Soap/Day35.0041.87
Swastic Shikakai Soap/Year60,000 Kgs of 300 Tons of Toilet0.000.00
Toilet & Herbal Soap1000 Kgs/day75.5253.41
Toilet Soap From Oils-0.000.00
Toilet Soap-0.000.00
Violet Laundry Crystals250 Kgs/Day62.0046.15
Washing & Laundry Soap2 Tons/Day40.0052.34
Watch Cleaning & Rinsing Fluid300 Tons/Year35.0053.00
Washing Soap-0.000.00
NEROL SOAP 0.000.00
DETERGENT POWDER (ARIEL, SURF EXCEL & NIRMA TYPE) 0.000.00
LIQUID SOAP & DETERGENT 0.000.00
DETERGENT (ANIONIC) 0.000.00
LAUNDRY SOAP FROM SOAP FLAKES 0.000.00
SCOURING BAR FOR DISH WASHING 0.000.00
OPTICAL BRIGHTNER 0.000.00
DETERGENT POWDER & DETERGENT CAKE 0.000.00
Acid Slurry Soft Type 0.000.00
Acid Slurry Hard Type 0.000.00
Liquid Soap Ordinary Type 0.000.00
Liquid Soap Special Type (Godrejââ¬â¢s Easy Type) 0.000.00
Optical Brightener 0.000.00
DETERGENT CAKE, DETERGENT POWDER, DISH WASHING DETERGENT CAKE AND POWDER-0.000.00
LIQUID DETERGENT USING SLES NOT ACID SLURRY-0.000.00
SOAPS & DETERGENTS-0.000.00
Fabric Whitener and Brightener (Ranipal Type)-0.000.00

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  • Cost is in Indian Rupee INR '00,000 (hundred thousand/Lakhs)
  • T.C.I is Total Capital Investment
  • We can modify the project capacity and project cost as per your requirement.
  • Caution: The project's cost, capacity and return are subject to change without any notice. Future projects may have different values of project cost, capacity or return.

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NIIR PROJECT CONSULTANCY SERVICES (NPCS) is a reliable name in the industrial world for offering integrated technical consultancy services. Its various services are: Pre-feasibility study, New Project Identification, Project Feasibility and Market Study, Identification of Profitable Industrial Project Opportunities, Preparation of Project Profiles and Pre-Investment and Pre-Feasibility Studies, Market Surveys and Studies, Preparation of Techno-Economic Feasibility Reports, Identification and Selection of Plant and Machinery, Manufacturing Process and or Equipment required, General Guidance, Technical and Commercial Counseling for setting up new industrial projects and industry.

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