Soap, Detergents, Cleaning Powder, Laundry Care, fabric care and wash, Household and Industrial Detergents, Washing and Toilet, Liquid Soaps, Liquid Detergents, Acid Slurry

Soaps and Detergents are cleaning products that have become an essential part in our daily lives. Cleaning products play an essential role by safely and effectively removing dirts, germs and other contaminants, and thus promote a hygienic lifestyle.

Toilet soaps account for the largest single share of about 10% in the Rs 480 billion FMCG market. The toilet market is getting saturated at a high penetration level of 98% and is growing at a very modest rate. The toilet soap, once only an urban phenomenon, has now penetrated practically in all areas including remote rural areas. The incremental demand flows from population increase and rise in the usage norm impacted as it is by a greater concern for hygiene. Increased sales revenues would also expand from upgradation of quality or per unit value.

The market is littered over with several leading national and global brands and a large number of small brands which have limited markets. The popular and premium brands include Lifebuoy, Lux, Cinthol, Liril, Rexona, Shikaki, Nirma, Dettol etc.to name a few. The inventory, however, changes by the quarter-if not by the month.

The market is expected to grow at rates ranging from under 4% to around 4.5%. These are very modest rates considering that the lifestyles not only of urbanites, but even of well-off rural folks are changing at a very high pace.

The leader in the toilet soap category, HLL enjoys a high market share, followed, a way behind by Godrej Consumer Products, Nirma, Reckitt Benckinser etc.

Detergent powders are laundry-cleaning products that are made using a synthetic surfactant in place of the metal fatty acid salts, which are used in soaps. Made in powder form, these detergents are also sold as laundry powders, hard surface cleansers, etc. Majority of the powder detergents has soap in their mixture of ingredients; however they basically function more as a foam depressant than as a surfactant. Detergents ,as a constituent of the overall chemicals industry, accounts for a near 9% of the total demand for all chemicals estimated at around Rs 315 billion. Detergents, chemically known as alfa olefin sulphonates (AOS) are used as fabric brightening agent, anti-deposition agent, and stain remover and as a bleacher. The overall market is estimated at around Rs 28 billion. A major input for the production of detergents is a petrochemical, Linear Alkyl Benzene (LAB), while soaps rely more on an inorganic chemical, caustic soda, a s a major input.


Detergents are available as powder, bars and liquids. Bars make up for less than half of the market, while powders have more than a third of the market. Liquids have 12% presence in the market. The bar market is dominated by Hindustan Lever(HLL) with a share of over 40% swayed by its brands.-Rin,wheel,555,shakti,OK. The super-premium market, making up for around 10% of the overall detergents market, is dominated by Surf Excel from HLL and Ariel from proctor & Gamble. The two together have a near 90% market with the rest coming in from players like Henkel SPIC.

In the sub premium segment, Nirma from Nirma Soaps and Wheel from HLL are the major players with small presence from an array of brands like Trilo, Hipolin, Tide, Key, Chek, and others.

Toilet soaps and detergents, despite their divergent brands, are not well differentiated by the consumers. It is, therefore, not clear if it is the brand loyalty or experimentation lured by high volume media campaign, which sustains them. A consequence is that the market is fragmented and mercurial. It is obvious that this must lead to a highly competitive market.

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Laundry Soap

Soaps are salt of the fatty acids or mixtures of such salts. Their are two kinds of soaps namely water soluble and water insoluble. Soaps are prepared either by neutralizing the preformed fatty acid with alkalies or by direct saponification of a fat or mixture of fats most popular surfactant that finds applications in household sector as well as in industrial sector. However, as far as demand is concerned household applications are clearly dominating partners. The demand for laundry soap is increasing day by day. There is very good scope for new investment. You can launch of this units.
Plant capacity: 2 Tonnes/DayPlant & machinery: Rs. 12 Lakhs
Working capital: Rs. 23 LakhsT.C.I: Rs. 61 Lakhs
Return: 33.99%Break even: 62.70%
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Toilet Soap

In the modern society due to awareness towards the hygiene, Toilet soap has how become the necessity of life. Urbanization and development to tourism industry has led to both increase in demand and improvement in the product quality. New technologies have also contributed their bit in the development process. As a result today the markets are flooded with a variety of soaps varying in both physical and functional attributes. Various types of soaps available can broadly be categorized into three categories namely perfumed soap, carbolic soaps and medicated soaps. There is a tremendous scope for production in both of small and large scale due to the exponential growth of soap demands. The new entrepreneur can invest in this project.
Plant capacity: 1000 Kgs/DayPlant & machinery: Rs. 8 Lakhs
Working capital: Rs. 38 LakhsT.C.I: Rs. 76 Lakhs
Return: 49.41%Break even: 40.34%
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Soap Coated Paper

This product is handy and cheap and has versatile application. It is useful during travelling as one can carry in his pocket and after use it can be discarded. Being a hand and portable item, its popularity is grat and as it is cheap, it can be afforded by common man. There are a limited number of manufacturers producing this product and there be greater through proper advertisement. Hence its market potential is prosperous and a new entrepreneur can go in for this trade as it has great scope for a bright future.
Plant capacity: 90 Kgs /DayPlant & machinery: Rs. 4 Lakhs
Working capital: Rs. 7 LakhsT.C.I: Rs. 19 Lakhs
Return: 40.83%Break even: 53.47%
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Detergent Cake & Washing Powder

Detergent are complete washing or cleaning products. The synthetic detergent industry is one of the largest chemical process industries. Some important uses of detergent cake and powder are in hand soaps and shampoo; special protective creams, like cold creams, varnishing creams; cosmetics; cleaning of glass, metal painted surfaces; washing and treatment of food; household washing; removal of gelatine films; making antiseptic soaps etc. Detergent are doing an infinitely superior job of cleaning. Present demand for detergent is 29,25,000 tonnes while that of soap is 12,55,000 tonnes. This industry has vast resources for earning profit and is a good investment policy for entrepreneurs.
Plant capacity: 600 Kgs/ DayPlant & machinery: Rs. 3 Lakhs
Working capital: Rs. 12 LakhsT.C.I: Rs. 28 Lakhs
Return: 35.06%Break even: 55.03%
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Floor Cleaner

Floor and bathroom cleaner is a liquid type of cleaner has strong disinfecting action which kills germs and repels flies and insects. It is used to clean all types of floor surfaces made of ceramic, marble granite, mosaic, cement floor etc. It is an antistatic type of floor cleaner and is specially formulated for washing antistatic/conductive PVC floors. The antistatic floor cleaning detergent is highly popular replacing soap because of its favorable characteristics. The cleaner is an aqueous based liquid supplied as concentrate which can be used with a diluting medium preferably clean water. As consumers all over the world have responded favorably and switched over to synthetic detergents from soap as a cleaning agent, development of this industry is growing at a fast rate. A number of units are manufacturing a range of floor cleaners under various trade names and their market potential is gaining momentum with the rise in country?s population and public health awareness. There is good scope for entrepreneurs in this field.
Plant capacity: 1000 Ltrs/dayPlant & machinery: Rs. 25 Lakhs
Working capital: Rs. 31 LakhsT.C.I: Rs. 94 Lakhs
Return: 51.91%Break even: 47.78%
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Cleaning Powder For Utensils (Vim Type)

The powder commonly employed for the cleaning of household utensils is known as utensils cleaning powder. It is available in the market in various trade names such as Vim, Biz etc. The manufacture of utensils cleaning powder is very simple and involve only mixing in proper quantity as given in formulation. There are hundreds of small scale units manufacturing cleaning powder and Govt. of India has reserved if for small or tiny units. There is no good market for sub-standard product, as it is available in plenty in the market. Of course, there is a heavy demand of good quality utensils cleaning powder.
Plant capacity: 800 Bags/DayPlant & machinery: Rs. 7 Lakhs
Working capital: Rs. 20 LakhsT.C.I: Rs. 34 Lakhs
Return: 52.69%Break even: 46.53%
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Liquid Detergent

When detergent is mentioned, the cake, bar or powder usually comes to mind. For small manufacturers, the best advice on making liquid detergents is to purchase an intermediate dodecyl benzene sulphonic acid (DDBSA) better known as acid slurry from primary producers. Liquid detergents which actually proceeded powders, are used mainly for fine wash and dish washing. It can undoubtedly be said that liquid detergents are an important part of today?s cleanser markets of developed countries. In India, liquid detergent is still under development stage, except that is used in large quantities in textile mills for wet processing for textile goods. There are few organized and many unorganized sectors engaged in the manufacturing of liquid detergent. It has got good market over solid detergent. So it can be concluded that few entrepreneurs may enter in this fields.
Plant capacity: 400 Kgs/DayPlant & machinery: Rs. 15 Lakhs
Working capital: Rs. 17 LakhsT.C.I: Rs. 61 Lakhs
Return: 26.03%Break even: 60.43%
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Nerol Soap and Detergent

Chemically speaking soaps are salt of fatty acid, generally mixture of various such salts. Based upon their properties, soaps are broadly classified into types namely water-soluble and water insoluble. Fatty acid salts of alkali metals like sodium, potassium etc. Raw materials required for detergent. Therefore the detergent active is blended with certain organic and inorganic additives for producing finished detergents either as powder or as liquids. It is available in the market in various trade names such as Nerol Soap and Detergent etc. Detergents are doing an infinitely superior job of cleaning. There is a very few in organized sector are engaged in the production of Nerol Soap. But there are many private organizations engaged in the manufacturing of Nerol type soaps. The indigenous demand growth is 5% per annum. Detergent as a constituent of the over all chemicals industry accounts for a near 9% of the total demand for all chemical estimated at around Rs. 150 bn. Detergents chemically known as Alfa olefin sulphonates are used as fabric brightening agent anti deposition agent ,stain remover and as a bleacher. Nerol Soap and Detergent used for cleaning dirty clothes.
Plant capacity: 1200.00 MT/YearPlant & machinery: Rs. 54 Lakhs
Working capital: -T.C.I: Rs. 131 Lakhs
Return: 48.00%Break even: 66.00%
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Nerol Soap and Detergent

Chemically speaking soaps are salt of fatty acid, generally mixture of various such salts. Based upon their properties, soaps are broadly classified into types namely water-soluble and water insoluble. Fatty acid salts of alkali metals like sodium, potassium etc. Raw materials required for detergent. Therefore the detergent active is blended with certain organic and inorganic additives for producing finished detergents either as powder or as liquids. It is available in the market in various trade names such as Nerol Soap and Detergent etc. Detergents are doing an infinitely superior job of cleaning. There is a very few in organized sector are engaged in the production of Nerol Soap. But there are many private organizations engaged in the manufacturing of Nerol type soaps. The indigenous demand growth is 5% per annum. Detergent as a constituent of the over all chemicals industry accounts for a near 9% of the total demand for all chemical estimated at around Rs. 150 bn. Detergents chemically known as Alfa olefin sulphonates are used as fabric brightening agent anti deposition agent ,stain remover and as a bleacher. Nerol Soap and Detergent used for cleaning dirty clothes.
Plant capacity: 1200.00 MT/YearPlant & machinery: Rs 54 Lakhs
Working capital: -T.C.I: Rs. 131 Lakhs
Return: 48.00%Break even: 66.00%
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Soda Ash

Soda Ash is a chemical trade name donated by the anhydrous Sodium Carbonate, or simply ‘Soda’. The dehydrate variety of soda ash is frequently known in commerce by the name ‘Sal Soda’. Soda Ash is also differentiated into two classes viz Natural Ash if the classes viz. Natural Ash if the salt is recovered from naturally occurring sodium carbonate, the synthetic ash if it is the product of the solvay or other similar commercial processes. Soda ash is used in number of industries as basic raw material. The use of soda ash in bifurcated as under. In manufacture of sodium silicate in combination with silica sand. In the manufacture of glass and ceramics. In the manufacture of bichromates. Apart from the above, there are various other uses of soda ash. It is used as a raw material in the manufacture of glass, glassware, sodium silicate, paper and pulp. Future demand of soda ash would obviously depend upon growth of various end-use industries in coming five years. As easily be appraised by the review of past trend in production of each industry. There is good scope for new investment.
Plant capacity: 500000 MT/AnnumPlant & machinery: Rs. 30550 Lakhs
Working capital: -T.C.I: Cost of Project Rs. 42100 Lakhs
Return: 44.00%Break even: 42.00%
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  • One Lac / Lakh / Lakhs is equivalent to one hundred thousand (100,000)
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  • T.C.I is Total Capital Investment
  • We can modify the project capacity and project cost as per your requirement.
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