Beer and Wine

Drinking practices vary substantially among different countries and different masses. But both alcoholic beverages are very popular among all ages of people. The alcoholic drinks market is broadly classified into five classes, starting from beers, wines, hard liquors, liqueurs and others. The Indian alcoholic market has been growing rapidly for the last ten years, due to the positive impact of demographic trends and expected changes like rising income levels, changing age profile, changing lifestyles and reduction in beverages prices. Beer and wine are perhaps the oldest and most popular of all alcoholic beverages in the world.

The Indian beer Industry has been witnessing a steady growth rate of 7-9 per cent per year for the last ten years. Apart from Kingfisher and Foster’s Beer, the other brands in the Indian market are Carling Black Label, Carlsberg, Dansberg, Golden Eagle, Haywards 5000,Premium Lager, Kingfisher Strong, Hi-Five etc. to name a few. India has emerged as one of the fastest growing markets for wine consumption on the global map. The market is growing at a rate of up to 25% per annum each year. With a population base of over 1.1 Billion, the consumption of wine is extremely low, indicating vast potential for future growth. Champagne Indage has been the pioneer in making French style wine in India. Grover Vineyards and Sula Vineyards too have made smart strides in a short time span. Recently, companies in the Indian Made Foreign Liquor (IMFL) space like Diageo, United Breweries and Seagrams too have ventured into making wine. Other majors players in this field are United Spirits Ltd, Mohan Breweries & Distilleries Ltd, Jagatjit Industries Ltd, Empee Distilleries Ltd. Radico Khaitan Ltd. etc. to name a few.

India presents a huge growth potential for alcoholic beverages sales. The domestic production of beer and wine is on the rise, especially beer with official statistics reporting a 12 per cent increase in domestic beer production. Increasing GDP, favourable growth in the demographics with a growing urban middle class, growth of modern retail formats, hopeful rationalization of the taxation rules and ban on local country liquor and rising health consciousness, age preferences will act in favour of the growth of alcoholic (beer and wine) beverages in India in the near future.

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Beer Industry (Export Unit)

Beer is a popular beverage all over the world and contains alcohol ranging from 8 to 9 %. It is found effective in improving appetite and is considered good for health. Formulations of beer manufacturing are done with the availability of raw materials in that particular part where the brewery is established. Beer units are concentrated in the state of Maharashtra, Karnataka, U.P. and Goa with no units in Assam, Tripura, Tami Nadu, Gujarat, Orissa, Rajasthan and Bihar. Keeping in view the tremendous export potential, it would be worthwhile to explore the possibilities of setting up an export-oriented unit. this can be a challenging investment for an entrepreneur.
Plant capacity: 10000 Bottles/DayPlant & machinery: 403 Lakhs
Working capital: -T.C.I: Cost of Project : 959 Lakhs
Return: 45.00%Break even: 47.00%
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Indian Made Foreign Liquor

Indian made foreign liquor basically prepared from ethyl alcohol of different concentration with added flavour and coloured bottled hygienically. In India there are about 260 units engaged in the production of alcoholic brandy, whisky, beer & other beverages. The installed capacity of all those units is estimated of the order of 1400 to 1450 million liters per annum. India has been exporting alcohol in a substantial quantities. The estimated growth rate of demand is 20% per annum with increase in population and other industrial growth and consumption. There is good scope for new comers.
Plant capacity: 10,000 Btls/DayPlant & machinery: Rs. 201.00 lakhs
Working capital: Rs. 150.00 lakhsT.C.I: Rs. 450.00 lakhs
Return: 50.93%Break even: 44.86%
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Beer Industry

Among the alcoholic drinks, Beer is quite common and popular in almost every Country of the World. People of different countries take beer in varying much like a soft drink in European countries it is just a substitute of water. The alcoholic contents and main source stuff also keep varying according to the tests of the major part of population of the particular country although it is a fashion to ask for beer of every origin in every country. Formulations of beer manufacturing are done with the view of availability of the raw materials in that particular part of the World where the brewery is proposed to be established. In most of the parts of the world, barley is universal source of beer extraction. But, beers are manufactured from Chamomile flowers and powdered gingers etc. as well. The manufacturing processes and quality control measure can make the beer nutrition, energy packed and refreshing. Among all the alcoholic drinks beer has become so common. Beer in the Western countries is the important constituent of daily food. The most important characteristic of drink is to keep body warm and certain refreshness throughout the body. Beer is the dilute alcoholic product. Barley is extensively employed for manufacture of malt used in brewing and distilling of beer. If we categorize beer, we find four categories as fallows. 1. Pale Beer Lagers, wheat Beer, Pale ales (Bitter Beer). 2. Dark Beer Dark Lagers, Porter, Stout, Mils ales (Brown ale) 3. Strong Beer Black Beer, Kafir Beer, Iactic Beer. 4. Special Beer etc. All above categories are in General. A particular manufacturer, uses, colour and flavour of his choice. In handy bottles, it is sold in the market. The beer shall be of the following two types Beer, strong Beer. Beer is drunk primarily as a source of liquid and for its pleasant & refreshing taste, non the less, its nutritional properties are of great importance. The calories content of beer is significant but not special high. The calories are provided by the unfermented, residues and alcohol. Alcohol also replace Carbohydrates, fats, proteins, so that there may be a gain in body weight. Beer also contributes to mineral requirement of the body and supplies useful quantities of Vitamin B complex. A special use of beer is for the control of sodium intake in the treatment of disease e.g. congestive hearty failure, high blood pressure and certain kidney and liver ailments. Beer is a popular beverage all over the world. Though an alcoholic beverage beer is not considered a hot drink like rum or whiskey as it contains alcohol ranging from only 8 to 9 percent. It is considered good for health in the sense that being very less in alcoholic content, it is found effective in improving appetite. The market for beer in India was about 65 mn cases of 12 bottles each and is slated to touch 10 mn cases in 200506, a growth of 23% in a year. There is very good demand for beer industry. There is very bright good scope for new investment. Any entrepreneur can enter in this field.
Plant capacity: 10000 Bottles/DayPlant & machinery: 403 Lakhs
Working capital: -T.C.I: Cost of Project : 959 Lakhs
Return: 45.00%Break even: 47.00%
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Glass Bottles For Beer

Glass bottles manufacturing occupies an important part in the glass manufacturing industry in the field of glass container manufacturing. Glass is being more extensively used today than ever before and its progress in India has been quite satisfactory and well maintained. Amongst the various glass items being produced in India, are glass bottles and containers of all types for pharmaceutical, soft drinks, foods, breweries, gums, inks, chemicals etc. Glass industry is one of the prominent industries in the world and its demand has ever since been on the increase. New entrepreneurs may invest in this sector.
Plant capacity: 1,00,000 Nos./DayPlant & machinery: 200 Lacs
Working capital: -T.C.I: 518 Lacs
Return: 70.00%Break even: 35.00%
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IMFL, INDIAN MADE FOREIGN LIQUOR (WHISKEY, RUM, GIN, VODKA AND BRANDY)

Brandies are produced in batch or continuous distillation systems. The pot still or its variation is universally used in France, where as in the United States both systems are employed. The batch system produces, a more flavourful product, the continuous system a lighter, more delicate flavour. There are two types of brandy one is white and other is brown. White brandy is used for the use by human beings and the brown for other purpose. It is also used as a preservative for anatomical specimens and as a dehydrated agent in microscopic technique. Whiskey is an alcoholic distillate. It has a very little application and consequently almost none is produced. Today, the entire liquor market is estimated to be more than Rs.5,000 crore. This has been growing over the years at an average rate of 12-15% per annum. Whiskey accounted for the largest share in the total IMFL market (about 53%). There is a good scope for new entrants.
Plant capacity: 30000 Bottles/DayPlant & machinery: Rs. 1156 Lakhs
Working capital: -T.C.I: Rs. 2231 Lakhs
Return: 43.00%Break even: 39.00%
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Wine from Kinnow Fruits

Kinnow has acquired commercial importance and popularity owing to its success under varied agro climatic conditions, response to inputs and high economic returns. Its unique features like gad tree vigor, high fruits yield, excellent fruits quality, higher juice and wider adaptability. The peel of kinnow fruit contains very high amount of flavonoids like naringin and neohesperdine, which makes them highly bitter. Kinnow fruit juice is alcoholated with 21 vol % ethanol to fix complex compounds of limonoids such as primary limonin, flavonoids and naringin and to remove a bitter taste in short time. Kinnow is most suitable fruit for making the wine. In India now demand of wine is increasing day by day. So there is good scope for new entrepreneur to enter in this field.
Plant capacity: 1500 KLs/AnnumPlant & machinery: Rs. 263 Lakhs
Working capital: -T.C.I: Cost of Project Rs. 845 Lakhs
Return: 43.00%Break even: 80.00%
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Grape Wine

The Indian wine industry is in its nascent stage. The per capita consumption of wine in India is only 10 ml per annum as against 100 litres per year in Argentina and 65 litres in the European countries. However, the Indian wine industry has been continuously growing over the last ten years. Awareness about the benefits of wine drinking is also on the rise and wine is gradually becoming a part of urban Indian life style. Rising incomes of Indian population and exposure to new culture is adding to the higher consumption. Wine volume sales grew by 17% in 2005, keeping up with the pace of growth seen in 2004 to clock reach 4.6 million litres. Value sales of wine were worth just under Rs4.5 billion, which represented an increase of almost 20% in current terms on the previous year. Despite the rapid growth, wine sales continued to represent a minor proportion of total alcoholic beverages consumption in India, and barely measurable per capita consumption. As per the types of wine consumed, red wine has the largest market share (45% of total wine consumed) followed by white wine (40%), sparkling wine (13%) and rose wine (2%). Further, the consumption of wine is unevenly spread across the country as 4 major cities i.e. Mumbai (40%), Delhi (31%), Goa (8%) & Bangalore (6%) contribute about 85% of total wine consumption. The Indian wine market is mostly dominated by three major players / Companies. Grapes are the key raw material in the production of wines. For wine manufacturing, uninterrupted supply of grapes is must to ensure smooth production. Hence most of the wineries have their own vineyards or make arrangements with farmers / growers for supply of grapes as a backward integration. Recognizing the scope of potential, the Government of India has put more emphasis on the development of the wine industry. The Maharashtra Government has announced a series of incentives like nil excise duty and 4% sales tax same as that of agricultural produce for all the wineries in the state, simplified licensing procedure for new wineries, winery has been given status of Food Processing Industry, grant of subsidy, single window clearance system etc. after it classified wine as agro based product. The state has also established two wine parks, Godavari Wine Park in Nashik and Krishna Wine Park in Sangli district.
Plant capacity: 10500 Ltrs/dayPlant & machinery: 453 Lakhs
Working capital: -T.C.I: 1218 Lakhs
Return: 68.00%Break even: 32.00%
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Wine Industry

Wine is one of the largely suitable alcoholic beverages, which is generally manufactured by fermentation of grape juice. Matured ripe grapes are the basic raw material. It is not available in India throughout the year. There is scarcity of basic raw material. Yeast is used as fermentation agent. Fermentation period may vary from more then 24 hours. There is weak effluent produce, which can be properly treated to make as like domestic used water. Wine technology and designer for designing of plant and machineries are available indigenously. Most of the machineries are available in India, only yeast separators are required to import. Packing machine is also require to import. Packing should be done by automatically. There has good market demand of wine. Marketing strategy is good for the well-known brand items. There should be good looking label with very good designed glass bottles required for packing and sealing of the bottle. Bottles are packed in the corrugated box and store at room temperature before marketing. There are few in organised sectors who are presently market leaders. There are few well-organised companies engaged in the production of wine. Now, wine of European countries is also available in Indian market to compete with the Indian brand. About 20%-30% demands of wine full filled by import. The basic restrained of wine manufacturer is non-availability of quality raw material throughout of the year. The alcoholic beverages industry can be classified into four categories, namely, country liquor, Indian Made Foreign Liquor (I.M.F.L.), bears and wines. Of the total production of alcoholic beverages in the country, bear accounts for about 35 percent. Country liquor, IMFL, and rectified spirit claim the remaining share. Around 200 distilleries are in the production of different types of alcoholic products in the country. Of these, roughly 25 distilleries manufacture IMFL, 32 units distilled country liquor, and the balance industrial alcohol. About 40 units produce bear. Utter Pradesh, Karnataka, Tamil Nadu, and Maharashtra account for around 70 per cent of the total production of alcohol. Among the various IMFL products, whisky occupies the prominent position with a market share of above 50 percent. Dark rum, brandy, and white spirit account for about 25 per cent, 15 per cent, and 4 to 6 per cent shares, respectively. Raw materials account for nearly 40 per cent of the total costs of alcoholic beverages. The major raw materials are molasses, barley, maize, potatoes, grapes, yeast, and hops. Barley is a critical raw material for the production of bear and accounts for about 75 per cent of the cost of all raw materials. The trends in exports of wine, spirit, liquor as well as in exports of beer were highly erratic. Similar trend was observed in the import of these products. The supply of beer has always been short of demand. As against the demand of about 800 million liters, the production is only 453 million liters. Similar has been the case for wines and liquors. The fall in the supply of these products is largely met by the supply from the unorganized sector. A very small portion of the demand is furnished by the imports. The growth in production over the years has hovered at about 5 to 6 per cent, whereas the demand is growing at 10 to 12 per cent per annum. The ten key manufacturers are the producers of wines, liquors, and spirits in the organized sector having a combined share of about 67 per cent are McDowell & Company, Balaji Distilleries, Shaw Wallace & Co., Jagatjit Industries, Mohan Breweries & distilleries, Shiva Distilleries, Maharashatra Distilleries, Pearl Distilleries, Herbert sons and Mohan Meakin. The ten major beer manufacturers in the organised sector having the combined market share of about 75 per cent are United Breweries, Mohan Breweries and Distilleries, Skol Breweries, Balaji Hotels and Enterprieses, Mohan Meakin, Mysore Breweries, Charminar Breweries, Aurangabad Breweries, Hindustan Breweries, And Bottling and Mount Shivalik Breweries. Hops is another major raw material in short supply. Most of the hops used for flavouring beer are imported from Germany. Indian companies producing IMFL use the molasses route for manufacture of IMFL as against the international pracouraging the use of non-molasses route in India. The alcoholic beverages industry is one of the few industries that still required licence under the Industries Act (Development & Regulation). Through the minimum capacity has been fixed at 50,000 hectoliters, the government in recent times has issued licences to manufacture 150,000 hectoliters to some units. This has aroused expectations of the industry that the minimum economic size may be hiked to this newer level. There is an ample scope for future developments in the manufacturing technology adopted by advance countries since the demand for alcoholic beverages is faster than the existing production capabilities of the alcoholic beverages industry. Adequate availability of raw materials, improvements in processing and manufacturing technologies, decontrol of liquor distribution, tax concessions, and above all wide publicity of IMFL and beer brands through the media would not only help the industry in enhancing its production but also in competing the world with its products of international standards.
Plant capacity: -Plant & machinery: -
Working capital: -T.C.I: -
Return: N/ABreak even: N/A
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Investment Opportunity in Beer Industry

Among the alcoholic drinks, Beer is quite common and popular in almost every Country of the World. People of different countries take beer in varying much like a soft drink in European countries it is just a substitute of water. The alcoholic contents and main source stuff also keep varying according to the tests of the major part of population of the particular country although it is a fashion to ask for beer of every origin in every country. Formulations of beer manufacturing are done with the view of availability of the raw materials in that particular part of the World where the brewery is proposed to be established. In most of the parts of the world, barley is universal source of beer extraction. But, beers are manufactured from Chamomile flowers and powdered gingers etc. as well. The manufacturing processes and quality control measure, can make the beer nutrition’s, energy packed and refreshing. Among all the alcoholic drinks beer has become so common. Beer in the Western countries is the important constituent of daily food. The most important characteristic of drink is to keep body warm and certain refreshness throughout the body. Beer is the dilute alcoholic product. Barley is extensively employed for manufacture of malt used in brewing and distilling of beer. If we categorize beer, we find four categories as follows. Pale Beer – Lagers, wheat Beer, Pale ales (Bitter Beer). Dark Beer – Dark Lagers, Porter, Stout, Mils ales (Brown ale) Strong Beer – Black Beer, Kafir Beer, Iactic Beer. Special Beer etc. The Indian beer industry seems to be in upswing mode as 2006 seems to be the best year as far as the growth is considered. Last year there was a growth of 20% while in the last five years the industry registered a growth of 7 to 8% year on year basis. The total beer industry was around 108 million cases in 2005, which crossed 130 million cases in 2006. Industry analysts say tax and levies on beer are anticipated to fall over the next 2 to 3 years, driving down retail prices by 25 to 50%. It is estimated that beer will sell for Rs 15 to Rs 20 per 330 ml can and Rs 20 to Rs 30 per 650 ml bottle in the coming year with the reduction tax and levies. In fact, northern Indian states, which have traditionally shown a preference for hard liquor over beer, witnessed a jump of more than 100% in beer consumption in 2006 as compared to last year. The per capita consumption of beer in India is very low as compared to other countries in Europe and America. At present the per capita consumption is 0.7 litre per annum, but industry experts predict that this may rise to around 20 litres in the next 10 years. Considering the expected increase in consumption and the current growth trends, the future of Indian beer market looks bright and seems set for continuous double digit growth in the coming years.
Plant capacity: -Plant & machinery: -
Working capital: -T.C.I: -
Return: N/ABreak even: N/A
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WINE FROM GRAPES

Wine is an alcoholic beverage made from the fermentation of grape juice. The natural chemical balance of grapes is such that they can ferment without the addition of sugars, acids, enzymes or other nutrients. Although other fruits such as apples and berries can also be fermented, the resultant "wines" are normally named after the fruit from which they are produced (for example, apple wine or elderberry wine) and are generically known as fruit or country wine. Others, such as barley wine and rice wine (e.g. sake), are made from starch-based materials and resemble beer more than wine, while ginger wine is fortified with brandy. In these cases, the use of the term "wine" is a reference to the higher alcohol content, rather than production process. The commercial use of the English word "wine" (and its equivalent in other languages) is protected by law in many jurisdictions. Wine is produced by fermenting crushed grapes using various types of yeast which consume the sugars found in the grapes and convert them into alcohol. Various varieties of grapes and strains of yeasts are used depending on the types of wine produced. Wine is one of the largely suitable alcoholic beverages, which is generally manufactured by fermentation of grape juice. Matured ripe grapes are the basic raw materials. Wine is used as drinking purpose for special type alcoholic beverages in parties or any special social function. It can be used as tonic for the weak health people. There are few well-organized companies engaged in the production of wine. There is also entry of European countries wine in Indian market to compete with the Indian brand. It has good market demands. There is about 20% to 30% demands of wine full filled by importing. Around 200 distilleries are in the production of different types of alcoholic products in the country. Among the various IMFL products whisky occupies the prominent position with a market share of above 50%. There is a good scope for new entrants.
Plant capacity: 9,00,000 Ltrs./ AnnumPlant & machinery: 237 Lakhs
Working capital: -T.C.I: Cost of Project : 555 Lakhs
Return: 43.00%Break even: 49.00%
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