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NPCS Newsletter - Issue 25

Project Profiles of below projects can be viewed/ downloaded from http://www.niir.org/profiles/

 

 

 

                                                       Zeolite 4a

(Detergent Grade)

 

          Zeolite is said to be the most environmental friendly input for detergent and has replaced STAPP (sodium Tri Polyphosphate) as the softening agent. At present, there are only a few manufacturers in India, meeting partly export and domestic markets. Keeping the increasing demand for detergent powders which was at 15.50 lakh tonnes in last few years and environmental consciousness among consumers, the scope for non-polluting detergent building products is very good in future.

 

Detergents, as a constituent of the overall FMCG industry, accounts for a near 12% of the total demand for all FMCG products estimated at over Rs 530 bn. Detergents, chemically known as alfa olefin sulphonates (AOS) are used as fabric brightening agent, anti-deposition agent, stain remover and as a bleacher. A major input for the production of detergents is a petrochemical, Linear Alkyl Benzene (LAB), while soaps rely more on an inorganic chemical, caustic soda, as a major input.

 

 

Zeolite 4a’s greatest use is in the field of laundry as, it can exchange calcium ions to produce deminrealised water, then removes dirt and prevents dirt redeposit. Housing detergents include the complete range of detergents used for everyday household cleaning needs. On the other hand, industrial detergents have a wide variety and uses depending on their formulated type. The household and industrial detergent market has huge growth potential based on its variety of applications in household uses and industrial uses. The shift in the lifestyle of people and global modernization are the key features of the drivers for household detergents.

 

 

 

Functional Food based Bakery Products

 (Bread, Cookies and Biscuits)

 

 

The two major bakery products, biscuits and bread, account for 82% of all bakery production. The unorganized sector accounts for about half of the total biscuit production. It accounts for 85% of the total bread production and around 90% of the other bakery products estimated at 750,000 tonnes. The last includes pastries, cakes, buns, rusks and others.

 

Biscuits are estimated to enjoy around 37% share by volume and 75% by value of the bakery industry. The organized sector caters to the medium and premium segments, which are relatively less price-sensitive. The organized sector is unable to compete at the lower price range due to the excise advantage enjoyed by the informal sector.

 

In India, the per capita consumption of biscuits is around 2 kgs; compared to more than 10 kgs in the US, UK and the West European countries and over 4.25 kg in South East Asian countries like Singapore, Hong Kong, Thailand and Indonesia. China has a per capita consumption of 1.9 kg, while in the case of Japan it is reported at 7.5 kg. 

 

 

The size of the bread market is estimated at close to Rs 17 bn. A limited number of producers in the organized industry is supplemented by a large number of units in the unorganized sector. According to industry sources, companies, such as Blue Foods, Sweet Chariot, Nilgiris and others are brushing up their strategies to be present in the fast growing premium bakery segment. Britannia has since been joined by other bread manufacturers like Candico (India), Elite Breads and a host of others with small market presence. From a low priced commodity, bread has graduated into a branded product with discriminating prices. Barring Premium Bake, the others are priced high - almost double the standard bread brands.

 

 

 

Potato Starch

 

Potato starch is starch extracted from potatoes. The cells of the root tubers of the potato plant contain starch grains (leucoplasts). To extract the starch, the potatoes are crushed; the starch grains are released from the destroyed cells. The starch is then washed out and dried to powder.

 

Starch is mainly used as material both in the manufacture of food and non-food products. In food processing a lot of starch is converted to starch hydrolysate. It is also used as a thickener in soups and gravies. Pre-gelatinized potato starch is used in considerable quantities in instant puddings, in which its properties are preferable to those of cereal starches. It is used in confectionery industry as a medium for molding cast candies such as jelly beans and gum drops, as a thickening agent in synthetic jellies,for sauces, soups, and stews.

 

The global starch consumption is expected to grow from 13.6 million tons in 2012 to 16.28 million tons by 2017, at an estimated CAGR of 3.5% from 2012 to 2017. The North America region is expected to continue its dominance on the global modified starch consumption, however, due to the increasing impact for demand of convenience health food, functional food, and the need to focus on alternate sources of starch, the Asian sub-continent is expected to drive the growth of the industry for the next few years. China and India are the leaders in the APAC market, driving the demand for modified starch because of the changing lifestyles and growing economies, boosting the need for convenience food sector.

 

 

Fruit Processing

(Mango, Pineapple & Passion Fruits Concentrates)

 

In volume terms, the total Indian market for fruit juices and related products, such as nectars squashes, concentrates and fruit drinks, is estimated at equivalent of 500 mn cases. Of this, only 10% is accounted for by packaged products and the rest is sold loose. Of the packaged products, 85% is made up of juices and nectars. The market for branded fruit-based drinks (Maaza, Frooti, Slice and others), nectar drinks (Real and Tropicana) and others is placed at Rs 8 bn. Of this Rs 6 bn is the market for fruit-based drinks and nearly Rs 2 bn is for fruit nectars. Besides, there is a large segment of kiosk vendors, especially in the urban areas, whose size is estimated at between Rs 8 and Rs 10 bn. The overall market for fruit juices of all types would thus be around Rs 18 bn.

 

 

There is no general acceptance of the product forms in the fruit drinks market. The consumer is basically concerned that it is a real fruit juice and not a synthetically constituted product. Among the fruit juices are Pepsi's Tropicana nectar, Dabur's Real and fruit drinks Frooti and Slice. All these are real, reconstituted drinks from fruit pulps or concentrates. The fruit drinks differ in pulp content: the juices have over 85%, nectars 20% to 85% and fruit drinks less than 20% pulp. The leading fruit juice brands, besides Real and Tropicana, are Frooti, Onjus and Jumpin. The fruit drinks are based on oranges, mangoes, pineapples, grapes, apples, guava and tomato.

 

With the availability of a wide range of options, Indian consumers have become much more brand conscious these days. Consequently, the domestic juice market has also witnessed the emergence of a number of branded players. Current trends suggest that the domestic players are competing well with the multinational companies. Entry of smaller brands is also a very good sign for the overall juice market in India:

 

-      The juices category was valued at INR 18,949.2m ($459.2m) in 2008, representing a CAGR of 20% since 2003.

-      By the end of 2013, the juices category will be worth INR 29,217.6m ($708m), with an expected CAGR of 9% between 2008 and 2013.

-      The juices market volume totaled 366.4 million liters in 2008, representing a CAGR of 19.1% since 2003.

-      By the end of 2013, the juices market will total 588.7 million liters, with an expected CAGR of 9.9% between 2008 and 2013.

 

The juices market was led by fruit drink (0-29% juice) (representing 72.2% of the total value) followed by nectar (30%-99% juice) and 100% fruit juice (from concentrate), with a 23.5% and 3.8% market share, respectively. Vegetable juice accounts for the remaining 0.5% share.

 

The fruit juice industry has made good progress in India. According to trade sources, the total market for fruit drinks & nectars has reportedly shown a growth rate of 10 -15% per annum in the past. The Indian market for fruit juices has reported an annual growth of 25-30%. The new sector which has potential to be explored is combination of various products like fruit and milk combination, fruit-yogurt drinks that are more natural & nutritious drinks.

 

 

M.S. & H.T. Nuts & Bolts

 

The overall fasteners market is estimated at about Rs 28 bn. While the organized sector (HT fasteners) has a share of 65%, the balance of 35% is shared by unorganized sector and imports. The imports in 2006-07 were Rs 8 bn, leaving Rs 2 bn or 7% as the market for the unorganized sector in value terms. The market is heavily dependent on imports which have been growing at close to 28.5% in recent period.

General application fasteners are catered to by the unorganized sector where brand and quality have little meaning and price is the main criteria for selection of the supplier. On the other hand, high tensile fasteners are used in engineering applications, such as in the automobile, industrial and other sectors. The varied applications include construction, railways and the domestic sectors. The market is made up of OEM or bulk market; and the replacement market (the retail market).

Inspired by the phenomenal growth in the recent years, the leading companies in the organized market have regularly been expanding their capacities. The boom has been due mainly to the upswing witnessed by the automobile sector, the main end-user industry, accounting for almost half of the demand for fasteners. The four major companies in the industry are Sundaram Fasteners (turnover Rs 12 bn), the leader; Lakshmi Precision Screws (Rs 1.9 bn), Mahindra Fasteners (Rs 408.5 mn) and Sterling Tools (Rs. 1.4 bn). Other units, among the major players, are Guest Keen Williams (GKW) (Rs 1.1 bn), and Precision Fasteners (Rs 770 mn).

 

 

Paper Manufacturing Plant

with Pulp from Bamboo, Wood and Grass

 

The world consumption of paper and paperboard is estimated at over 300 mn tonne a year. It is constituted broadly of 30% of cultural papers (writing and printing), 14% of newsprint, and the balance of kraft and packaging paper including paperboards. The Indian production is about 2 to 3% of the global total. The Indian market is today growing at three times the rate of the global average. India's paper industry plans to invest USD 2.5 bn in the next two three years to add 2 mn tpa of paper and paper products production capacity. It will also help in improving cost-competitiveness.

Major players from the paper industry had lined up close to $2.5 bn worth of investment. For instance, AP Paper planned for a capacity of 22,000 tpa at a cost of Rs 12.6 bn. Century Textiles is putting up 70,000 tpa at a cost of Rs 3.85 bn. The largest investment is coming from ITC with a 200,000 tpa pulp and paper capacity at a cost of Rs 25 bn. JK Paper, Seshasayee Paper, TN Newsprint and West Coast Paper are also ramping up capacities. In the meantime the industry had witnessed some significant takeovers: Triveni Tissues by ITC, Sewa Paper by Ballarpur, Central Pulp Mills by JK Corp.

Over the next five years, paper demand is projected to grow from 10.8 Million Tons in FY 11 to 14.7 Million Tons in FY 16, representing a CAGR of 6.4% and GDP multiple of 0.8x. Over the long-term, the country’s paper demand is looking structurally positive as India’s per capita paper consumption of 8.8 kg is well behind the global per capita consumption of 58 kg.

The Indian Paper Industry is a booming industry and is expected to grow in the years to come. The usage of paper cannot be ignored and this awareness is bound to bring about changes in the paper industry for the better. It is a well known fact that the use of plastic is being objected to these days. The reason being, there are few plastics which do not possess the property of being degradable, as such, use of plastic is being discouraged.

 

 

Maize Processing Unit

Maize is one of the cereal grains which has been produced throughout India and is placed 3rd position in agricultural base production. Maize is constituted by hull, germ, protein, starch and moisture. There is dry and wet milling process of manufacturing of starch, zein, germ and hulls. Starch is the basic constituent of maize and it is converted to liquid glucose by adopting series of digestion steps on starch. It will be basically enzyme and acid digestion system. It may be enzyme - enzyme system or only acid digestion system. In the production of liquid glucose there is some production of dextrose anhydride.

Pure Starches can be physically modified into various products of varied characteristics. Starch can be potentially used in large number of preparations. Its major applications are in textiles and paper manufacture and in food and pharmaceutical industries. Starch is used in the manufacture of number of products such as starch esters, starch phosphates, glucose, dextrose, sorbitol, ethyl alcohol etc.

Glucose syrup is used in hard boiled sweets and many dairy products, as a granulating agent for tablet coating and as a vehicle for orally administered medical syrups in pharmaceuticals. Glucose syrup is used in the manufacture of canned foods, confectionery, bakery products, ice-creams, chewing tobacco, shoe polish and leather chemicals.

Sorbitol is used as raw material for the manufacture of Vitamin-C and also as basic additive material in toothpaste, creams, cosmetics, paper and numerous food products. It can also be used as stabilizer and antioxidant in PVC resins, protective coatings, urethane rigid foams, elastomers etc.

 

Maize (Corn) contains about 70% starch, other components being protein, fibers and fat. The basis of the maize milling process is the separation of the maize kernel into its different parts. Maize starch is produced by the wet milling process, which involves grinding of softened maize and separation of corn oil seeds (germs), gluten (proteins), fibers (husk) and finally pure starch.

Karnataka, AP, Bihar, MP. UP and Rajasthan are the main maize producing areas. It is also produced in Assam, Chhattisgarh, Haryana, Jharkhand, Tamil Nadu, Uttarakhand, Gujarat, HP, Jammu Kashmir, and Orissa. Punjab, West Bengal etc. Expiry rate of maize is fixed according to Nizamabad mandi. Apart from Nizamabad, Karimnagar in AP is also a delivery centre. In Maharashtra, Jalna and Jalgaon are the delivery centres while in Karnataka, Davengere is a delivery centre. Nimbaheda in Rajasthan, Ratlam in MP and Bahraich in UP are the delivery centres which are approved by the NCDEX. Maize is also produced in Assam, Chhattisgarh, Haryana, Jharkhand, Tamil Nadu, Uttarakhand, Gujarat, HP, Jammu & Kashmir, Orissa, Punjab and West Bengal.

Starch is the key ingredient in Food Industry, Pharma Industry, Cattle Feed, Paper and Textile Industry. Starch market is driven mainly by the dynamics in Pharma, Food, Paper and Textile Industries. Apart from the above, starch and starch derivates are increasingly used in manufacture of ethanol to be blended with petroleum products.

The wet milling industry in India is limited to certain pockets such as Gujarat, Maharashtra, Madhya Pradesh, Punjab, Karnataka and Chattisgarh. There are about 17 wet milling units with a crushing capacity of about 3400 MT of maize/day. The average processing capacity of the units in India is 200 MT of maize/day. There are plants with as high crushing capacity as 400 MT/day.

The starch is the main product of a maize processing unit, which is consumed in various other industries like food, pharmaceuticals, textiles, paper, hotels and restaurants, etc. The other products include Gluten, Germ, Fibre (husk) and Corn Steep Liquor. Gluten has great demand in animal feed industry because of its high protein content (70%). Germ is expressed to extract germ oil which is a low cholesterol containing edible oil. Fibre, mainly the husk, is used by animal feed manufacturers. It has demand in wet form itself for animal feed. Corn Steep Liquor is one of the substrates for culture media for manufacturing of antibiotics and other microbial production systems.

 

Aluminium Fluoride

 

Aluminium fluoride is used in many industrial processes. It is one of the minor constituents added to the electrolytic cells during the production of metallic aluminium. It is also used in the preparation of white enamels, as an anti-reflection coating in complex optical systems, as a constituent in welding fluxes, and in the preparation of fluorine containing glasses, Aluminium fluoride (AlF₃) is an inorganic compound used primarily in the production of aluminium. This colorless solid can be prepared synthetically but also occurs in nature. It is used in the production of aluminium metal.

 

The industrial and use categories of AlF₃ are IC8, UC40 and UC43. The main use of AlF₃ is as a temperature-regulating agent, a pH-regulator and as a solubility enhancer of aluminium oxide in the electrolyte solution in the production process of aluminium. The use of AlF₃ as such results in a lowering of the energy consumption in the aluminium pot. The raw material (aluminium oxide) is melted and split in aluminium and oxygen. The minor downstream uses of AlF₃ are for metal treatment and for optical coating as an essential component of antireflective coatings and in semiconductors. A total of 52 tonnes of AlF₃ was sold to traders, for which it is also assumed that it is used for other purposes than aluminium production. As no other significant uses were reported, neither by producers nor by downstream users, it is assumed that the main application is for production of aluminium, which is in general agreement with the information provided by the producers (> 99.6% used for aluminium production). As a consequence the risk assessment will focus on this particular use.

 

The aluminium fluoride industry comprises a large number of players operating the world over. Lifosa AB, South Ural Cryolite Plant OJSC, Do-Fluoride Chemicals Co. Ltd. and S. B. Chemicals are amidst the most prominent manufacturers.

 

Dairy Farming

(500 Cows)

 

In India dairying has been practiced as a rural cottage industry since the remote past. Semi commercial dairying started with the establishment of military dairy farms and cooperative milk unions throughout the country towards the end of the Nineteenth century. However market milk technology may be considered to have commenced in 1950, with the functioning of the Central Dairy of Aarey milk colony, and milk product technology in 1956 with the establishment of AMUL Dairy, Anand.

 

The global market for Dairy Products is forecast to reach US$494 billion by the year 2015. Recovery in consumption post global recession, continuing population growth, rising demand from developing countries, trade liberalization, and continued growth in advertising are expected to fuel market growth. The demand for quality dairy products is rising in all over the world especially in developing countries, therefore to improve quality of milk and dairy product.

India has the highest livestock population in the world with 50% of the buffaloes and 20% of the world’s cattle population, most of which are milch cows and milch buffaloes. India’s dairy industry is considered as one of the most successful development programs in the post-Independence period.

India is the world’s largest milk producer, accounting for more than 13% of world’s total milk production. As it is the world’s largest consumer of dairy products, but consuming almost 100% of its own milk production. Dairy products are a major source of cheap and nutritious food to millions of people in India and the only acceptable source of animal protein for large vegetarian segment of Indian population, particularly among the landless, small and marginal farmers and women. In India, about three-fourth of the population live in rural areas and about 38% of them are poor.

The Indian dairy farming industry is growing rapidly to meet the demands of the consumers in milk and milk products. The government had started a National Dairy Plan Phase 1 (NDP P1) in 2012 with an estimated investment of more than 2000 crores that will be implemented till 2016 – 17.

 

 

 

Sanitary Napkins

 

Today, the global market for absorbent hygiene products is over US$ 50 bn (including wipes). Feminine hygiene (lady napkins) is hygiene absorbent products engineered to absorb and retain body fluid without causing any leakage.        Although they are not yet the national standard, sanitary napkins are being perceived as more of a necessity and less of a luxury in India. Urban women make up 20% of the country’s sanitary napkin market. In 2008, there were 96 million women in urban India and, at that time, it was projected that that number would increase by 17% to 1.2 billion women in 2013. With this predicted population growth, the sanitary napkin market could potentially be valued at as much as USD$365m in 2013, up from US$166.1m in 2008.

          India’s sanitary napkin market has significant profit potential. The demand for such products is stable; purchases are recurring and not subject to normal business cycles. Procter & Gamble’s brands, Whisper and Pampers maintained their strength within their respective categories during 2011. Procter & Gamble’s spend on advertising and marketing communication for hygiene products was notably higher than that on home care. The wider acceptance of sanitary protection in rural India also helped the company maintain its edge over local players. Close rivals Kimberly-Clark, Johnson & Johnson, and Unicharm are also riding high on the overall growth and mass acceptability of these products.

          The market for tissue and hygiene products will continue to grow over the forecast period, backed by various demographics factors, including the increasing role of women in Indian society, greater accessibility of these products to semi-urban and rural areas, and increasing affordability due to a rise in disposable income. The increasing awareness of health and hygiene are driving sales in India. The radical change in lifestyles and consumption habits of modern Indian consumers, coupled with the influence of western culture in urban areas, are also supporting growth.

 

 

I.V. FLUID

 

Intravenous fluids are fluids which are intended to be administered to a patient intravenously, directly through the circulatory system. These fluids must be sterile to protect patients from injury, and there are a number of different types available for use. Fluids are given when someone's body fluid volume falls. There are a number of things which can cause a drop in fluid volume. Vomiting and diarrhea are a classic example, which is why people are encouraged to drink fluids when they are sick, to keep their fluid volume stable. Another cause is blood loss, which causes problems both because people lose blood products, and because they experience a loss in fluid volume. Electrolyte levels in the blood can also become unstable as a result of rapid changes in fluid volume, in which case intravenous fluids can be used to restore the balance.

         

          I.V. fluid demand is normally linked to the number of hospital beds. Observations show that 18 bottles of I.V. fluids are consumed per bed per month in the country. The demand is estimated to increase at a rate of 9 to 12% per annum.The present demand level is estimated to be around 2200 Lakh bottles per annum. Areas with high population density and average temperatures are major consumption areas of I.V. fluids. Demand is high Uttar Pradesh, Rajasthan, Haryana, Bihar, Madhya Pradesh and West Bengal. North India alone account for one third of the total demand in the country.

 

 

 

 

Pickles

(Various Types)

 

In India, the pickles are being manufactured by a number of units. The manufacturing process is simple and the top product is having great demand.

There is not now-a-days much competition for these products in the market. The consumption is increasing every year. The demand of Indian pickles in foreign countries is quite high. Thus the exporters are getting high orders for good quality of products. The plant and machinery are available indigenously.

There is good demand for pickles in Andhra Pradesh and Orissa and also good export market. Today a large number of branded products are in the market. Brand name is crucial in market. If the manufacturers maintain the high quality and hygiene, the products can move easily in the market. There is big competition in the market, even though there is good market scope in domestic as well as in overseas markets.

Main key factor in Pickle production include purchase of raw material at a time when it is available in economical price. Therefore, seasons when vegetables and fruits i.e. mango, carrot, Garlic and Cucumber etc. are easily available at low price would be critical. Besides that, for the product penetration purpose, it would be necessary to select potential consumer market which is generally considered lower or middle class areas with dense population.

Although a pre-requisite for deciding on the product type, it is necessary to carefully evaluate the existing competition present in the locality and the product mix being offered by them.

Promotional activities have a significant influence on revenue generation. Pickle production, packing & marketing business is unique in the sense that this is a common item of our daily life. However, it is very important to focus on promotional activities to ensure a constant stream of business.

Mostly the pickle business operators promote their products by announcing different schemes like “buy 2 get 1 free” or giving cutlery items on purchase of the product, etc. Besides, jars used for the packing purposes are also made attractive and re-usable for another purpose after the pickle has been used.

 

 

Epoxy Resin

 

In India only few companies are manufacturing epoxy resins and their production is not sufficient to meet the growing demand. The demand is mainly met by imports from either country, Germany. F.R.P. Japan, Netherland, U.K., Belgicem U.S.A. etc.

Epoxy resin due to its unique bonding characteristics, chemical resistance to acids, alkalies etc.; high electrical insulation property etc. has established its viability in use for different industrial and domestic purpose. This type of combination of properties is not found with any other simple plastic materials. However, industries are not so well acquainted with its unique merits and hence the application is still limited in the country. The high-performance thermosetting agents are used in coatings, electrical-electronic laminates, adhesives, flooring and paving applications and composites.

From the market research on Epoxy Resins, Asia-Pacific represents the fastest growing regional market for epoxy resins, with volume sales in the region waxing at a CAGR of more than 7.0% over the analysis period. Strong demand for epoxy resins in China, particularly from the country’s robust electronics and electrical appliances industry and consistent use of epoxy resins in the production of dope, composite materials and adhesives in the region make Asia-Pacific the most prominent market for epoxy resins. Paints and Coatings represents the largest end-use market of epoxy resins, while Electrical Laminates represents the fastest growing end-use market for epoxy resins with volume sales from this segment projected to grow at a CAGR of about 7.3% over the analysis period.

Major players in the marketplace include 3M, Aditya Birla Chemicals (Thailand) Ltd., Air Products and Chemicals Inc, Asahi Kasei Chemicals Corporation, Cognis Benelux BV, DuPont EI De Nemours & Co, Emerald Performance Materials, LLC, Momentive Specialty Chemicals Inc, Huntsman Corporation, Kukdo Chemical Co. Ltd., Mitsui Chemicals Inc., Nan Ya Plastics Corporation, RBC Industries Inc., Reichhold Inc., Spolchemie A.S., Sumitomo Bakelite Co. Ltd., The Dow Chemical Company, Dow Epoxy, UPPC GmbH, among others.

The analysts forecast the Global Epoxy Resins market to grow at a CAGR of 7.36 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing demand for epoxy resins in the emerging economies of Asia, Latin America, and Eastern Europe. The Global Epoxy Resins market has also been witnessing an increase in product innovation and R&D activities.

The worldwide market for Epoxy Resins is slated to reach 3.03 million tons by the year 2017. Demand for these resins exhibits a cyclical pattern with consumption falling during recession and picking up during an economic boom. Future growth for epoxy resin is forecast to stem exclusively from emerging economies of Asia-Pacific, Latin America and Eastern Europe. The region is also forecast to display the overall fastest CAGR of about 7.6 percent through 2017, stemming from robust growth in the construction and automotive sectors in China and India. By end-use segment, the paints and coatings market registered largest market gains, sustained by heavy demand from solvent-based paints and coatings sector.

 

 

Antimony Potassium Tartrate

 

Antimony Potassium Tartrate has a huge demand in the field of electroplating, pharmaceutical, leather industry, textile industry, as insecticide, as a pesticide, as an analytical reagent in laboratories etc. Antimony is a double salt also known as emetic tartar. It is being added to certain rodenticides to make them less harmful if consumed by people or pets accidentally as it causes vomiting.

Antimony is used as pesticide to control snails and as insecticide to protect gladiolus and citrus from thrips and from ant baits. According to a new market survey on "Pesticides Market: India, China and Japan Industry Analysis, Size, Share & Forecast (2009 - 2016) India, China and Japan pesticide market revenue (collective) reached USD 11.7 billion in 2011 and is expected to reach USD 16.2 billion by 2016, growing at a CAGR of 6.8% from 2011 to 2016. Japan is expected to be the second largest pesticide market after China by 2016.

The pesticides market is highly dynamic with a large number of pesticides products available for use in crop protection. India pesticides market is highly dynamic as price remains the foremost criterion for the adoption of pesticide. In China, insecticides segment is the largest pesticide segment both in terms of volume and value. The China pesticides market is the largest among the three Asian markets, both in terms of revenue and volume consumption.

The Overall sales in the global agrochemicals market by product were nearly $105.6 billion in 2008 which increased further to $119.6 billion in 2009. By 2014, it is projected to increase to $196 billion, for a 5-year compound annual growth rate (CAGR) of 10.4%.The fertilizers market was nearly $59 billion in 2008; this further increased to $68.4 billion in 2009, and this projected to reach $117.8 billion in 2014, for a 5-year CAGR of 11.5%. Sales in the pesticides market amounted to $46.7 billion in 2008 which increased to $51.2 billion in 2009. This is projected to increase to $78.3 billion in 2014, for a 5-year CAGR of 8.9%.

Pesticide formulation industry has a bright future. As the competitive price of domestic products, and continuously improvement of the quality, pesticide formulations export is expected to grow at the rate of 5.2% per year, and net exports volume are expected to grow to 717,000 tons. Insectide products will remain the domain position in the market, and the fungicides’ growth rate will exceed the insecticide. Herbicides will still be the largest variety to 2015, although the relatively low growth rates to 3.7%. Existing pesticide products will continue to dominate the entire market, but the trend is to use low-toxicity insecticides, which is the reason of low growth rate of insecticides.

Demand and exports of herbicides will grow dramatically driven by the decline in farming labor and growing export market by 2015. As farmers have to fight fungal diseases with recurrent, fungicides will achieve the highest growth rate. Pesticide sales will achieve 4.8% annual rate to reached 765,000 tons in 2015. By volume, the pesticide shall account for 26% of the formulation in export volumes in 2015. Herbicide export growth will be mainly affected by the growth of pesticide export, and production capacity of domestic formulation product will further promote the growth of demand.

Northwest market will become the fastest growing market in China. In the six main regions, pesticide market scale, growth rate and the use of pesticides has their own advantages and characteristics. Middle East and south-central region will continue to maintain as the largest pesticide consumption areas, together accounted for 70% of the total pesticide demand in 2015. Pesticide demand in these two regions will be driven by expansion of economic crop cultivation, the Northwest area is benefit from the western development strategy, and pesticide sales growth rate is expected to exceed other areas.

The global market for crop protection chemicals, in terms of active ingredient volume was estimated at 2,075.5 KT in 2011 and is expected to reach 3,136.1 KT by 2018, growing at a CAGR of 3.2% from 2013 to 2018.

The world clothing and textile industry - encompassing clothing, textiles, footwear and luxury goods - reached almost $2,560 trillion in 2010. The apparel, luxury goods and accessories portion of the market, which accounts for over 55% of the overall market, is expected to generate $3,180 billion in 2015, with a yearly growth rate in excess of 4%.

Thus with the tremendous demand of pesticide, insecticides, textiles, leather and pharmaceutical industries, Antimony Potassium Tartrate being the major ingredient has a vast market and the researches indicate the demand will grow further in near future. 

 

 

 

 

Animal Feed from Bagasse

 

Market Survey

The demand for food of animal origin is increasing in India due to economic growth, population growth and urbanisation, which in turn means greater use of cereals and oilseeds for animal feed. This is a trend in most developing countries. India is going through a livestock revolution. In the past two decades the increase in demand were coped mainly by expanding livestock population. However, declining land areas per agricultural population forces India to intensify livestock production. Today, we are faced with an extraordinary set of challenges of increasing food production of animal origin with all the other limitations like land, water, weather etc and the question is how would we meet these demands. We also have another challenge that the food we produce has to be highly cost efficient to make it more sustainable. There animal husbandry is divided into three major industries:

India has one of the largest populations of cattle in the world and ranks number one in milk production. The country produces about 80 million tons of milk per annum with an annual per capita consumption of 240 g/day. The dairy industry is spread across the whole country and it is growing at an annual growth rate of 5%. Milk is from cows or buffaloes and the buffalo breeds produce milk with a fat content of 7 to 8% compared to cow's milk, which has a fat content of 4%. Most of the feed comes from grazing although a small portion of concentrate feed containing various feed additives for enhancing milk production is being given to cattle. Most of the feed manufacturers in India make both poultry as well as cattle feed.

The demand for usage of cattle feed will grow if the feed is economically viable. The challenge is to make a nutritionally competent feed using low-grade fibrous crop residues, which are mainly by products from other industries along with feed additives. Cattle feeding practices are very traditional. Farmers choose their own ingredients and prepare their own formulations. The productivity of cattle is very low because of poor genetic makeup and so there is a limitation of using high quality feed.

About 10% of the cattle herd is of the cross bred varieties but this is slowly increasing and more and more crossbred population of either Jersey or Holstein-Friesian are coming into existence. In the coming years pure bred varieties also could increase.

In the past several decades, marked changes in livestock production have paralleled shifts in farm animal feed formulation. Bolstered by spikes in feed prices and increasing demand from downstream farm supplies wholesalers, the Farm Animal Food Production industry's revenue has increased at an annualized rate of 3.7% to $31.7 billion during the past five years.

Global population growth and expansion of developing economies have further boosted demand for meat, requiring greater supply of feeds to match growing production. Despite a decline in per capita meat consumption in the United States, demand for farm animal feed was maintained by downstream industries, such as dairy farms. Consequently, industry revenue is expected to rise another 1.5% during 2012.... Purchase to read moreAsia is expected to hold nearly 29% of the animal feed additives market by 2016.

 

 

 

Castor Oil

(Extraction and Refining)

Indian edible oil industry is composed of some 15,000 oil mills, 600 solvent extraction units, 250 vanaspati units and over 600 refining units. These employ over a million people.

 

With around 8% of world oilseeds production, over 7% of global protein meal production, around 4% of world oil meal export, total oilseeds production of 23 mn tonne and 5.6 mn tonne of edible oil production, India is the fourth largest edible oil economy in the world valued at USD 16.5 bn (Rs 660 bn). India has a share of nearly 6% of global vegetable oil production, nearly 11% of global vegetable oil imports and 9% of global edible oil consumption. And yet over 40% of the edible oil availability in the market is sourced from imports.

 

In a large measure the dwindling state of the oilseeds production is attributable to the low crop yields, which have fluctuated drastically. In the recent years, the production of oilseeds got stumbled to a very low of 691 kg/ha and recorded the average yield of 935 Kg/ha over next three years. This has adversely affected the availability of edible oils in the country. The country has depended largely on imports to meet the domestic demand pegged at around 12 mn tonne now.

 

According to the data compiled by the Solvent Extractors' Association (SEA).estimates of the country's vegetable oil imports are 8 mn tonne against 7.5 mn tonne predicted earlier for the year. Apart from lower domestic production, increase in domestic consumption due to reduced domestic prices and zero import duty on crude edible oil were responsible for increased import.

 

The production of oils from the solvent extraction sector has increased steadily to the level of 1.4 mn tonne. Of the 1.4 mn tonne, 14% or about 195,000 tonne of output represents industrial oils. These, along with the production from nine oilseeds, are expected to augment the domestic production to around 8 mn tonne.

 

The edible oil segment is currently undergoing a metamorphosis as a result of spiraling prices of soft oils - sunflower and soyabean.

 

The edible oil industry is quite unique as its demand exhibits near price inelasticity. While oils have witnessed sharp rise of 30 to 40% in the price of imported edible oil, the imports too have increased by 40%. Edible oil imports were 1.5 mn tonne as compared to 1.1 mn tonne in the corresponding period in the next year.

 

The edible oil imports in the country are likely to surge from the existing 6 mn tonne to 8.3 mn tonne in 2015. This corresponds to the existing demand for edible oils of around 12 mn tonne expected to increase by 77% to 21.3 mn tonne by 2015. It is claimed that a marginal 23% increase by 2015 in acreage under oilseeds could contribute substantially to the total output, thereby reducing the dependence on imports.

The introduction of innovative and modern technology could help increase the yield of oilseeds in the country to 1.4 tonne by 2015 from the current level of 0.9 tonne a hectare currently.

 

Accordingly, the total oilseed production has to increase substantially to 44.8 mn tonne, by 2015 from the present level of around 23 mn tonne. This would result in higher availability of oil seeds for the mills to crush, augmenting total edible oil production to nearly 13.5 tonne by 2015.

 

 

Dehydrated Onions

(100% E.O.U.)

 

 

Onion is an important vegetable crop grown in India and forms a part of daily diet in almost all households throughout the year. India is the second largest producer of onion in the world. Onion is one of the most important but perishable groups known. It is also used for medical purpose. But due to non-availability of appropriate post-harvest storage facilities, 20-25% of the total produced onions are wasted, which in terms of value amounts to crores of rupees. The right post harvest practices such as good processing techniques, and proper packaging, transportation and storage (of even processed foods) can play a significant role in reducing spoilage and extending shelf life. The industry consists of segments like processed fruits and vegetables, cereal based products, dairy products, meat, poultry and fishery products, beverages and confectionary. The global processed food market is estimated at $3.2 trillion. The Indian food market is estimated at $182 billion. Food processing industry in India is growing at 14% annum. The total food production in India is likely to double in the next ten years and there is an opportunity for large investments in food and food processing technologies.

 

Among various methods of preservation, dehydration of vegetables is one of the most popular and oldest methods. Dehydration increases the storage period of vegetables and make them available throughout the year and even in off-season, thus supplying the important nutrients in a concentrated form. Almost all dehydrated onion products like - kibbled, sliced, rings (half & full), large kibbled, minced (in various cut sizes), chopped, granulates and powder forms has good potential in food processing industries, defense, pharmaceutical industries, hotels and restaurants, caterers, etc.

 

In India dehydration of many food products especially vegetables and some fruits are in practices at home and industry level throughout year. There are some nutritional loses but these products are useful in many food preparation, it is readily available for Whole year. India's food processing industry is expected to benefit from this and grow to around $260-billion from the present USD 200-billion in the next 6-years, according to industry expert. It is estimated that potential for processed foods is estimated to reach from Rs 8,200-billion to Rs13, 500-billion by 2014-15. India produces 41% of the world's mangoes, 30% of cauliflowers, 28 per cent of tea, 23% of cashews, 36 per cent of green peas and 10% of onions.

 

          The Indian food production is estimated at 500 million tonnes and food processing industry has immense potential. India is a large and growing market for food products as it is growing at about 1.6% annum.

 

Non-availability of onion during off-season creates major problem in the market. Hence, if they are processed and stored during peak season and made available during this period, then they command premium. With growing incomes, changing lifestyles and hectic daily schedule, market for dehydrated onion is growing especially in urban areas.         Dehydrated products are the largest export products for international markets & international clients who desire for quality products. These products are 100% export oriented to countries like UK, Canada, Germany and many more.

 

 

Fly Ash Beneficiation

 

 

It is estimated that the total mineral wealth of flyash is approx. of the order of Rs.30,000 crore/year which is expected to grow 2.5 times by the end of the century. Significance of this area could well be understood from the fact that, just 1 million ton of flyash if put to use for different high value added applications has the potential of yielding a total turnover of Rs.500 crore per year. By contrast, if the same amount of flyash is to be used for say manufacturing of bricks, the total output may be to the tune of just Rs.25 crore.

 

Current market investigation on the utilization of various flyash & application in the country is virtually absent for commercial applications. It can be concluded that currently there is a negligible market for these products though the potential may be substantial.

 

The market prospects for high value added product is not easy to determine as the product is not in commercial use and the technology is in its early stages of commercialization. However, the market potential has been indicated for the products, that it may substitute in future.

 

The total market potential that exists for high value added products by 2000 AD is estimated to be Rs.5000 crore. The actual market size has been estimated for metal extraction under two different scenarios assuming setting up of a 1 lakh ton and 1 million ton flyash processing plant.

 

 

 

Activated Carbon

(From Coconut Shell)

 

The activated carbon industry consists of more than 50 units spread countrywide most of which are in small-scale industrial sector (SSI Sector). Of the total number of units in operation, only 10 to 12 units cater to the national market while the other serve the local or regional markets. In general activated carbon is manufactured in the northern region from wood charcoal (mostly made from pinewood) whereas in the southern region, it is made from charcoal of the hard shell of coconut.

 

The domestic market for activated carbon is fast expanding with rapid growth of several end user industries. The demand from the vegetable oil industry – the largest consumer of activated carbon is 24,000 tones. The capacity utilization ratio is reported to around 85%. In such circumstances effected by higher demand as compared to shorter supply, end user industries have to depend partially on the imports and partially on the lower consumption of activated carbon at their units.

 

The demand for carbon black is going up in India, due to the steady rise in automobile sales and its direct correlation with the tyre industry. Total installed carbon black capacity in India now stands at 700,000MT. With a brisk pick-up in the tyre sector, demand for carbon black is expected to increase 8% to 10% per annum in the domestic market.

 

Global Demand:-

The global activated carbon industry is estimated to be around 1.1 million metric ton. Demand for virgin activated carbon is expected to rise by around 10% annually through 2014, worldwide. The global activated carbon market was worth $1.8 billion in 2011 and is estimated to reach $3 billion by 2016, growing at a CAGR of 11.1% from 2011 to 2016.

 

The demand for activated carbon (AC) is expected to grow due to the new demand in mercury control technology for industrial air purification applications. Demand for activated carbon in mercury control applications alone is forecast to grow more than fivefold to 520 million pounds. Since powdered activated carbon (PAC) is overwhelmingly the product type used in mercury control technology, the PAC segment will expand to account for two-thirds of US product demand in 2014 in volume terms.

 

Granular activated carbon (GAC) types will see strong gains through 2014 as well, due primarily to expanded use of activated carbon filter systems in municipal drinking water treatment.

 

World demand for virgin activated carbon is forecast to expand an impressive 9.0 percent per annum through 2014 to 1.7 million metric tons. The US represents the largest national market for activated carbon in the world.

 

 

Current world demand for carbon black is estimated to be 10.4 million tones a year against an installed capacity of 14.26 million tones indicating supply is outstripping demand. According to industry sources, global carbon black capacity is expected to grow at a compounded annual growth rate (CAGR) of 3.3% between 2011 and 2015 even as demand is expected to grow at a CAGR of 5.5%.

 

Demand for carbon black in overseas markets, particularly the US and Japan, has started picking up in the recent past, with China, India, and Central and Eastern Europe showing much higher demand.

 

 

Fortified Rosin

(Used in Paper Industry)

 

The quest for increased productivity, as well as increasingly demanding final product quality specifications and a variety of environmental and economical pressures resulted in almost universal penetration of chemical applications to all paper and board grades. Chemical additives used in paper making can be divided into three groups – general (commodity) and two classes of specialty chemicals – process and functional. 

 

Process chemicals are used to optimize the production process by increasing machine speed, runnability, providing deposit control and reducing steam consumption. Retention aids, defoamers, fixative agents, biocides and defoamers/ antifoam additives are some typical examples of process chemicals. Functional chemicals directly affect paper quality and paper properties – color, water repellency, strength, printability, etc. Typical examples of such functional chemicals are dyes, coating binders, strength and sizing additives.

 

Recent market survey shows that the production of rosin size is approximately about 6000 MT/annum in India. But the annual requirement is about 15000 MT of different types of specialty paper sizes. Due to introduction of several new paper sizes based on Styrene Maleic Anhydride (SMA), Styrene Acrylic Emulsion (SAE), Styrene Acrylic Acid (SAA), Polyurethane (PUR) and Ethylene Acrylic Acid (EAA) ,the demand is increasing 5% per annum.

 

The major use of fortified rosin is in the field of Paper Industry as a Sizing Agent. The demand of fortified rosin directly depends on the Paper Industry. Paper industry in India is expected to see an average growth of 7 per cent during the next one year according to prediction by the Indian Pulp and Paper Technical Association (IPPTA). Currently, the Indian industry is accounts to about 2.5 per cent of the global production of paper. However the paper, paperboards and newsprint consumption in the country will also grow to 17 million tonnes from the current 12 million tonnes in the next five years.

 

The global paper industry is forecast to maintain 6% yearly growth for the five-year period ending 2017 to exceed $255 billion. The industry is characterized by a high degree of fragmentation and is dominated by the Asia-Pacific region, which witnessed more than 40% growth rate in 2011, fuelled by a rising degree of urbanization, increasing levels of disposable income and improving consumer lifestyles.

 

The Indian paper industry is one of the traditional industries of India consisting of over 500 units with an installed capacity (excluding newsprint) of over 7.5 mn tonne per annum. The capacity utilization in the industry has remained low at approximately 60% but has lately picked up. This owed partly to some 200 mills being small and many of which were sick. Effectively, only 321 mills are operational.

 

Out of these, 172 mills make up for 54% of the market, with the top ten claiming a share of over 28%. The large segment consists of 21 large mills. The incidence of sickness is high in mills with less than 15,000 tonnes per annum capacity. India has become self-sufficient in paper Industry. The industry has been characterized as a priority sector for foreign collaborations. Foreign equity up to 51% is subject to automatic approval by the Reserve Bank. Foreign investment even up to 100% is permitted by Foreign Investments Promotion Board (FIPB) on case-to-case basis.

 

The consumption of paper products is growing at a fast pace of around 6.5% and is expected to further go up in future. The world consumption of paper and paperboard is estimated at over 300 mn tonnes a year. The Indian production is about 2 to 3% of the global total. The overall value of the market is estimated at Rs 250 bn. In volume terms, the segment is presently estimated at over 6.9 mn tonnes. In addition to this, rise in literacy levels, growth of print media and higher government spending on the education sector will have a positive impact on paper industry in India which is likely to continue growing at 6-8 per cent.

 

 

Copper Sulphate

 

With numerous copper mines in the country, Copper compounds manufacturing has taken a good shot in last few years. Many Companies are setting their projects at different places in India. They produce environment friendly copper sulphate fertilizer, Copper Sulphate Electroplating Grade, Copper Sulphate Feed grade having 98% Copper content.

 

Copper sulphate is widely used as fungicide in agricultural field. Therefore demand of copper sulphate directly depends upon the usage and development of agriculture in a country.In India, the total installed annual capacity of 43 technical grades of pesticides and fungicide is estimated at 148,000 tonnes of which only four grades (Mancozab 20,700 tonnes, Monocrotophos 14,000 tonnes, Malathion 11,800 tonnes and Endo-sulphan 10,100 tonnes) account for over 38% of the aggregate installed capacities.

 

India is one among the most dynamic generic pesticides & fungicides manufacturing countries. And yet, India's own average consumption of it is low, below 500 gms per ha. Crop protection has assumed special importance since the food grains demand in the country is supposed to reach an estimated 343 mn tonnes by 2020.

 

The agrochemical industry allocates an average of about 10% of its total sales turnover for research and development. This amounts to Rs 3.5-4.0 bn.

 

The agrochemical industry is spread over around 200 large and medium sized manufacturers and 600 formulators producing about 60 technical grades of pesticides. Other important players in the sector include 10 multinational companies operating for quite some time. While the organized sector contributes 55% to the industry's output, the small scale sector makes up for the balance.

 

The Indian industry has been focusing on integrated crop management (ICM), increasing exports of genuine pesticides & fungicide and concentrating on farmer-friendly activities. With the global market rising, there are encouraging prospects for the Indian industry. The pesticide industry is targeting a 10% share of global pesticides market and has been working on the ICM program to introduce safer applications, spray devices and crop protection through balanced use of biological and chemical pesticides. The exports cover pesticide intermediates. Pesticides and fungicide exports from India were growing at the rate of 15% and are expected to witness a more accelerated growth.

 

Demand of copper sulphate is increasing rapidly for its use as a natural growth stimulant in animals, as well as in prevention of E.coli and listeria. The food-grade Copper Sulfate industry is a $1.2 billion industry growing at approximately 15% per year.

 

 

Precipitated Calcium Carbonate

Worldwide, almost 10 million tons of precipitated calcium carbonate (PCC) is produced annually for use in a wide range of end use applications.  Roughly 70% of the total is consumed by the paper industry for the filling and coating of paper. Large amounts of PCC are also used in the filling of polymers, as a pigment in paint, and as a thixotrope in sealant and plastisol formulations.

 

The largest market for precipitated calcium carbonate (PCC) in the United States is the paper industry, where it is used predominantly as a filler. In 2010, approximately 90% of the PCC produced was consumed by the paper industry. Growth was attributed to the paper industry's conversion from acid papermaking technology to alkaline and to the success of the PCC on-site satellite plant concept where producers supply product from plants located adjacent to paper mills.

 

The paper industry is the largest consumer of PCC. Using an estimated 5.5 MT, this market accounted for over 40% of world PCC consumption. The traditional use for PCC in paper has been as filler, but demands for coating grades including blends of PCC and GCC, is increasing. Plastics are the second largest market for PCC. Consumption worldwide in this market totaled 3.5Mt. Asia dominates consumption, accounting for some 85% of the world total. The largest market for precipitated calcium carbonate (PCC) in the United States is the paper industry, where it is used predominantly as filler.

 

Forecast growth in Chinese PCC consumption reflects rising domestic demand for paper, for paints and plastics in the construction industry, and for rubber. Chinese PCC consumption is forecast to rise by 6%py to reach 13Mt in 2014.

 

 

Disposable Plastic Syringes

 

The Indian healthcare sector, including pharmaceutical, diagnostics and hospital services, is expected to more than double its revenues to Rs 2500 bn by 2014. Expenditure on healthcare services, including diagnostics, hospital occupancy and outpatient consulting, the largest component of this spend is expected to grow more than 125% to Rs 1560 bn.

 

The Indian domestic Medicare devices industry is expected to grow from Rs 60 bn to Rs 76.5 bn in four years. The overall market is estimated at Rs 150 bn. A major part of the demand is met through imports. Devices, such as catheters and stents represent nearly two-fifth of the entire range of diagnostic devices and most critical as per international classification.

 

Presently medical devices are treated like drugs and regulated by state drug regulators under the drug law - Drugs and Cosmetics Act. Guidelines would make it mandatory for producers to get their products certified by notified bodies like ISO and BIS. The market for non-premium equipments, appliances and disposables is, however, dominated by the domestic manufacturers, while foreign suppliers and Indian companies with foreign alliances dominate the high-end hi-tech medical equipment and appliances.

 

With the healthcare sector being opened up to private players, India is now emerging as a lucrative market for global firms dealing in hi-tech diagnostic and imaging equipment. In the Indian single uses syringes market, which is nearly 1.5 bn units strong, Hindustan Syringes and Medical Devices (HMD) enjoys a 65% market share. Imports constitute 10% of this market. In the single use needles market, HMD has a 70% market share, followed by imported brands with a 25% market share. The size of the local needles market is 2.5 bn units per annum.

 

With the opening of healthcare sector, the market for medical equipment and accessories has become more vibrant. A large number of new medical facilities have been created by a large numbers of service providers, which is indicative of the great potential for medical equipment in India.

 

The Indian market is expanding in all directions as a result of better affordability, greater health consciousness and expanding medical service institutions. With a population of 1.15 bn, India will need to at least 2 mn beds in the next 10 years in order to attain a modest target of 2 per 1000 of population. With a total healthcare value of USD 400 bn, the potential for Medicare equipment is, indeed large.

 

          Although there is a large untapped potential, the industry is confronted with problems of low volumes, high cost of production/operation, and rapid obsolescence as a result of accelerated, almost continuous, technological breakthroughs. The fragmentation of production facilities forestalls any worthwhile effort at R&D. This leads to industry's dependence on imported technology. Nonetheless, it is crystal clear that with the fast commercialization process of the sector and upgradation of medical facilities, the potential is sky-high.

 

 

Saline and Dextrose Fluid (IV)

 

 

The growth of I.V. fluid manufacturing was faster than the growth rate of drugs. I.V fluids are the solutions applied directly to the vein of a patient who suffer from the weaknesses due to the deficiency of body fluids. These IV fluids are the best alternative which can yield sudden result in the health of a patient by replenishing the body fluids.

 

Liquid glucose and dextrose are being produced in the organized sector. Glucose is produced in solid as well as in liquid form and dextrose is in anhydrous and monohydrous form. The gap between the production and consumption of liquid glucose is removed by the import.

 

          I.V. fluid demand is normally linked to the number of hospital beds. Observations show that 18 bottles of I.V. fluids are consumed per bed per month in the country. The demand is estimated to increase at a rate of 9 to 12% per annum.

 

The present demand level is estimated to be around 2200 lakh bottles per annum. Areas with high population density and average temperatures are major consumption areas of I.V. fluids. Demand is high Uttar Pradesh, Rajasthan, Haryana, Bihar, Madhya Pradesh and West Bengal. North India alone account for one third of the total demand in the country.

 

Diabetic Food

 

Type II diabetes has emerged as a leading cause of death and disability worldwide. In 2010, an estimated 285 million people were living with diabetes. The number of people with diabetes in developing nations is expected to rise 69% by the year 2030 – outpacing even the ‘pessimistic scenario’ forecasts of earlier global disease models.

 

In 2007 around 23.6 million Indians, had diabetes. Another 57 million Indians have what is called pre-diabetes, in which individuals have higher than normal blood glucose levels, but not enough to be classified having diabetes. Many of these individuals will be diagnosed with diabetes in the future and also have a higher risk of developing heart disease and having a stroke.

 

The market opportunities for bulk, intermediate, and consumer diabetic foods are significant. The overall size of the diabetic packaged food market reached US$ 282.9 in 2009. Packaged foods that are labeled as "suitable for diabetics," low–glycemic (i.e. foods containing carbohydrates that do not cause a large rise in blood glucose), or low in sugar, are particularly good growth markets. As the number of consumers with diabetes rises, naturally healthy foods, in both packaged and non-packaged formats, will also benefit from diabetic trends.

Less processed foods that may not include labels or product claims, such as fruits and vegetables, lean meat; low-fat dairy products and whole grains are often recommended by doctors for individuals with diabetes, as well as the general public. However, producers of these naturally healthy foods may even benefit from labelling claims promoting their natural health benefits, as added incentives for people with diabetes to purchase them.

 

Sometimes the simple words "suitable for diabetics" on product packaging (along with nutritional values and ingredient information to back up the claim), provide consumers with added confidence that they are choosing the right product for them.

 

In the global market today, there is a clutter of diabetic snack bars such as those with uncooked cornstarch to prevent hypoglycemia (low blood glucose level) or with resistant starches to reduce hyperglycemia (high blood glucose level). These bars also contain fiber and sugar alcohols. There are also 'diabetic', 'low carb', 'diet', or 'light' drinks, green teas, jams, spreads, cakes, pies, and desserts, adding to the crowd of options available. As far as sweeteners go, the wave of Aspartame-related consumer complaints has dented the credibility of artificial sweeteners and strengthened the case for naturally occurring sweeteners such as tagatose. The FAO/WHO's Joint Expert Committee on Food Additives (JECFA) recently recommended tagatose, a new, naturally occurring, low-calorie sweetener, for use as a food additive. This sweetener, developed by the biotechnology firm, Spherix, has been declared Generally Recognized as Safe (GRAS) in the United States.

 

Among the ingredients that are gaining prominence in the diabetic's diet are fenugreek seeds (rich in carbohydrates and soluble fiber), ginseng (one of the most widely used herbs worldwide), and insoluble dietary wheat fiber.

 

          Antioxidants, such as lycopene from tomatoes and tocotrienols, and tocopherols from oil seeds and cereal, are known to help prevent diabetes. In the weight-loss product market, widely used insulin aids include chromium picolinate (chromate), chromium polynicotinate, conjugated linoleic acid, and hydroxycitric acid.

 

 

 

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