Flavoured Drinking Water, Beverage – Non Alcoholic, Purified Water Containing Natural Flavours, Fruit-Flavoured Water, Value-Added Flavored Water Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost and Revenue, Plant Economics, Production Schedule, Working Capital Requirement, Plant Layout, Process Flow Sheet, Cost of Project, Projected Balance Sheets, Profitability Ratios, Break Even Analysis

 

Flavoured water is a beverage consisting of water with added natural or artificial flavours, herbs, and sweeteners, and is usually lower in calories than non-diet soft drinks. In many cases, flavoured waters add vitamins and minerals to their beverages through the incorporation of fruits in order to better market their products. Water is tasteless. Consumers are also more aware of the importance of water consumption as part of a healthy life-style. Keeping the body well hydrated boosts energy levels, helps flush toxins from the system, and helps keep the skin looking more youthful. Water, as opposed to traditional carbonated drinks, juices, coffee etc is calorie free and has no negative attributes. Flavoured waters offer all the benefits of pure water but with the added plus of tasting good, and with so many interesting and exciting flavour profiles available. Flavoured waters are good in taste, very low in calories and are an obvious choice for the health conscious consumer.

Potentially Flavoured water can promote a healthy lifestyle as the flavours make people consume more water, which will make them healthy. Our country has a rich herbal treasure that means consumers get a variety of flavours to choose from. Demand-supply scenario suggests that the flavoured water industry has great potential for investment. However, the techno feasibility of investment in this industry needs to be examined.

Nowadays, bottled water is widely regarded as a necessity - it's important to ensure that one is adequately hydrated at all times. Bottled water companies are now creating tremendous opportunities and new challenges.

 

Market Survey

The bottled water industry in India has been growing steadily and is dominated by certain brands in the market. The packaged water segment is extremely competitive with players ramping up their packaging styles to attract a large base of consumers in order to account for a larger share in the market. The flavoured water market is still at a nascent stage in India. Higher price, limited products and alternative home-made products are some of the barriers for the growth of this segment.

Indian flavours are receiving world wide acceptance and liking now. For example, Maaza and Frooti, which use Indian mango flavours. The product received worldwide acceptance for its taste and flavour. We also get pizzas, burger, pickles, papads, chips served with Indian spices and Indian flavours. Even many multinational companies have started using Indian flavours in their products. Without much debate, we can conclude that in India, with Indian flavours, flavoured water will certainly be widely accepted. Availability of more flavours will provide more choice to the consumers, which in turn will open a new market for water processing units and shop keepers, resulting in increased business, profits and finally wide consumer acceptance and satisfaction. Additionally flavoured water will make consumers consume more water. Drinking more water will naturally bring them health benefits.

There is a very good scope for this product and it is the right time for new entrepreneurs to venture into this field.

Few Indian Major Players are as Under:-

Ajay Enterprises Ltd.

Akash Housing Ltd.

Aradhana Snack Foods Co.

Bikaji Marketing Ltd.

Bisleri International Pvt. Ltd.

Durgapur Projects Ltd.

G E I Foods Ltd.

Golden Anchor Pvt. Ltd.

Jagatjit Industries Ltd.

Keventer Agro Ltd.

Mohan Meakin Ltd.

Mount Everest Mineral Water Ltd.

N E P C Agro Foods Ltd.

Nuway Organic Naturals India Ltd.

Orient Beverages Ltd.

Parle Bisleri Pvt. Ltd.

Parle International Pvt. Ltd.

Pepsico India Holdings Pvt. Ltd.

Pondicherry Agro Service & Inds. Corpn. Ltd.

Rose Valley Inds. Ltd.

Sparkle Foods Ltd.

Sri Sarvaraya Sugars Ltd.

Surat Beverages Ltd.

Vaarad Ventures Ltd.

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Table of Contents

1.       Project Location

1.1.    District Profile & Geotechnical Site Characterization

1.1.1.General

1.1.2.Physical Characteristics

1.1.3.Climate

1.1.4.Rainfall

1.1.5.Transportation and Communications

1.1.6.Map

1.1.7.Economy

1.1.8.Culture & Attitudes

2.       Introduction

3.       Importance of Water

4.       B.I.S. Standards

4.1.    IS 14543: 2004 – Packaged Drinking Water (Other than Packaged Natural Mineral Water) – Specification.

4.2.    IS 15410: 2003 – Containers for Packaging of Natural Mineral Water and Packaged Drinking Water – Specification.

4.3.    IS 15609: 2005 – Polyethylene Flexible Pouches for the Packing of Natural Mineral Water and Packaged Drinking Water – Specification.

4.4.    Microbiological Parameters

5.       Composition of Flavoured Water

5.1.    Water

5.2.    Sweeteners

5.3.    Acids

5.4.    Juice and Juice Concentrates

5.5.    Flavourings

5.6.    Minerals and Vitamins

5.7.    Botanical/Herbal Extracts

5.8.    Colour

5.9.    Preservatives

6.       Guidance on Technical Aspects of Formulations

6.1.    Measurements

7.       Market Survey

7.1.    Bottled Water

7.2.    Mineral Water

7.3.    Market Structure

7.4.    Leading Brands

7.5.    Water Purifiers

7.6.    Market Structure

7.7.    Leading Brands

7.8.    Soft and Aerated Drinks

7.9.    Leading Brands

7.10.Market Structure

7.11.Industry Perspective

7.12.Business Perspective

8.       Financials & Comparison of Major Indian Players/Companies

8.1.    About Financial Statements of CMIE Database

8.2.    Profits & Appropriations

8.3.    Total Liabilities

8.4.    Total Assets

8.5.    Net Cash Flow from Operating Activities

8.6.    Section – I

8.6.1.Name of Company with Contact Details

8.6.2.Name of Director(s)

8.6.3.Plant Capacity

8.6.4.Location of Plant

8.6.5.Capital Expenditure Projects

8.6.6.Name of Raw Material(s) Consumed with Quantity & Cost

8.7.    Section – II

8.7.1.Assets

8.7.2.Cash Flow

8.7.3.Cost as % Age of Sales

8.7.4.Forex Transaction

8.7.5.Growth in Assets & Liabilities

8.7.6.Growth in Income & Expenditure

8.7.7.Income & Expenditure

8.7.8.Liabilities

8.7.9.Liquidity Ratios

8.7.10.Profitability Ratio

8.7.11.Profits

8.7.12.Return Ratios

8.7.13.Structure of Assets & Liabilities (%)

8.7.14.Working Capital & Turnover Ratios

9.       Model Bottled Water Regulation

9.1.    Rule 1: Definitions

9.2.    Rule 2: Product Quality And Security

9.3.    Rule 3: Good Manufacturing Practices And Operational Requirements

9.4.    Rule 4: Source Water Monitoring

9.5.    Rule 5: Finished Product Monitoring

9.6.    Rule 6: Labelling Requirements

10.   List of Plant & Machinery

10.1.Flavour Water Production Line

11.   Product Description

12.   Manufacturing Process of Purified Clean Drinking Water

13.   Flow Diagram for Processing of Water

14.   Process Steps for Flavoured Drinking Water

15.   Process Flow Diagram

16.   Packaging of Flavoured Drinking Water

16.1.Packaging Requirements

16.2.Mandatory Certification

16.3.Polyethylene Terephthalate (PET)

16.4.Conformity of Packaging Materials to Indian Standards

16.5.To Produce Pet Preform/Bottle

16.6.Injection Molding the PET Preform

16.7.Compulsory Certification

17.   Silent Feature of Water Treatment System

17.1.Special Polymer Based Antiscalant Dosing In RO Pretreatment

18.   Suppliers of Plant & Machinery

19.   Suppliers of Plant & Machinery

20.   Raw Material, Product and Machinery Photographs

20.1.Raw Material Photographs

20.2.Machinery Photographs

20.3.Product Photographs

21.   Plant Layout

22.   Quotation of Plant, Machinery and Equipments from Supplier

 

PROJECT FINANCIALS

·         Project at a Glance

Annexure

·         Assumptions for Profitability workings ….…………………………………………....................... 1

·         Plant Economics…………………………………………………………………………….................... 2

·         Production Schedule……………………………………………………………………….................... 3

·         Land & Building…………………………………………………………………………….................... 4

§  Factory Land & Building

§  Site Development Expenses

·         Plant & Machinery………………………………………………………………………….................... 5

§  Indigenous Machineries

§  Other Machineries (Miscellaneous, Laboratory etc.)

·         Other Fixed Assets………………………………………………………………………….................... 6

§  Furniture & Fixtures

§  Pre-operative and Preliminary Expenses

§  Technical Knowhow

§  Provision of Contingencies

·         Working Capital Requirement Per Month………………………………………………................. 7

§  Raw Material

§  Packing Material

§  Lab & ETP Chemical Cost

§  Consumable Store

·         Overheads Required Per Month and Per Annum ……………………………………................. .8

§  Utilities & Overheads (Power, Water and Fuel Expenses etc.)

§  Royalty and Other Charges

§  Selling and Distribution Expenses

·         Salary and Wages ……………………………………………………………………………................. 9

·         Turnover Per Annum ………………………………………………………………………................ 10

·         Share Capital…………………………………………………………………………………................ 11

§  Equity Capital

§  Preference Share Capital

•        Annexure 1            ::        Cost of Project and Means of Finance

•        Annexure 2            ::        Profitability and Net Cash Accruals

§  Revenue/Income/Realisation

§  Expenses/Cost of Products/Services/Items

§  Gross Profit

§  Financial Charges    

§  Total Cost of Sales

§  Net Profit After Taxes

§  Net Cash Accruals

 

•        Annexure 3            ::        Assessment of Working Capital requirements

§  Current Assets

§  Gross Working Capital

§  Current Liabilities

§  Net Working Capital

§  Working Note for Calculation of Work-in-process

 

•        Annexure 4            ::        Sources and Disposition of Funds

•        Annexure 5            ::        Projected Balance Sheets

§  ROI (Average of Fixed Assets)

§  RONW (Average of Share Capital)

§  ROI (Average of Total Assets)

 

•        Annexure 6            ::        Profitability ratios

§  D.S.C.R

§  Earnings Per Share (EPS)

§  Debt Equity Ratio

 

•        Annexure 7            ::        Break-Even Analysis

§  Variable Cost & Expenses

§  Semi-Variable/Semi-Fixed Expenses

§  Profit Volume Ratio (PVR)

§  Fixed Expenses / Cost 

§  B.E.P

 

•        Annexure 8 to 11   ::        Sensitivity Analysis-Price/Volume

§  Resultant N.P.B.T

§  Resultant D.S.C.R

§  Resultant PV Ratio

§  Resultant DER

§  Resultant ROI

§  Resultant BEP

 

•        Annexure 12          ::        Shareholding Pattern and Stake Status

§  Equity Capital

§  Preference Share Capital

 

•        Annexure 13          ::        Quantitative Details-Output/Sales/Stocks

§  Determined Capacity P.A of Products/Services

§  Achievable Efficiency/Yield % of Products/Services/Items 

§  Net Usable Load/Capacity of Products/Services/Items   

§  Expected Sales/ Revenue/ Income of Products/ Services/ Items   

 

•        Annexure 14          ::        Product wise domestic Sales Realisation

•        Annexure 15          ::        Total Raw Material Cost

•        Annexure 16          ::        Raw Material Cost per unit

•        Annexure 17          ::        Total Lab & ETP Chemical Cost

•        Annexure 18          ::        Consumables, Store etc.

•        Annexure 19          ::        Packing Material Cost

•        Annexure 20          ::        Packing Material Cost Per Unit

•        Annexure 21          ::        Employees Expenses

•        Annexure 22          ::        Fuel Expenses

•        Annexure 23          ::        Power/Electricity Expenses

•        Annexure 24          ::        Royalty & Other Charges

•        Annexure 25          ::        Repairs & Maintenance Expenses

•        Annexure 26          ::        Other Manufacturing Expenses

•        Annexure 27          ::        Administration Expenses

•        Annexure 28          ::        Selling Expenses

•        Annexure 29          ::        Depreciation Charges – as per Books (Total)

•        Annexure 30          ::        Depreciation Charges – as per Books (P & M)

•        Annexure 31          ::        Depreciation Charges - as per IT Act WDV (Total)

•        Annexure 32          ::        Depreciation Charges - as per IT Act WDV (P & M)

•        Annexure 33          ::        Interest and Repayment - Term Loans

•        Annexure 34          ::        Tax on Profits

•        Annexure 35          ::        Projected Pay-Back Period And IRR